June 18

The Secret Code Written on my Whiteboard – Newsletter – Marketing Bites

Today I am going to share a framework that will alter how you view every marketing device ever created…
Hi, welcome back yet again.  Thank you for being so handsome (or beautiful if you prefer!)
Ghosts of Past Beliefs

Today I was sitting at my desk.  The state of my desk is a reflection of ghosts of old programs.  When I was growing up, my father’s desk was chaos.  Stuff everywhere.  Yet his business went well…
So – I “concluded” that a mess was a good state for a desk.  It took me about 20 years to undo that program that I had accepted completely unconsciously.
Even today – that old program will begin to resurface unless I stay on guard!  I function more powerfully when my desk is tidy… do you?
Overloading My Brain On Purpose…

So anyway – today I was sitting at my desk, and wondered what this week’s Bite would be about.  I looked at a few previous editions but did not feel that nice little buzz that I get when a real gem appears.
For the past week I have been overloading my brain (this involves photo/speed reading 10-12 diverse books for about 4 hours a day – then journalling the connections).  This is based on the ‘perturbation’ theory of open systems dynamics which explains why seeds germinate – or not.
Exactly What Do You Do…

Nothing profound to share arose.  So I did what I do in such situations.  I lean back, relax and look upwards.  Supposedly this creates an increase in the alpha wave production in our brains – but knowing that my habit is to lean back and look up – I have written things on the big whiteboard above my writing desk.  Clever ay?
The things I write there vary.  But the most powerful stimulator I have ever used is a list of 7 items that makes me realize the hidden addictions that we humans generally share.
I originally wrote them there to help me become aware of when I was “in the addiction” and being “manipulated” by myself or others.
But it has other uses.
Here you go:

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It is a bit blurry – so here they are.  This is from Blair Warren.

7 Hidden Addictions (“Needs”):

1.  People need to feel needed

2.  When aware of an impasse, people will do anything to gain a sense of hope

3.  People need a scapegoat

4.  People need to be noticed and feel understood

5.  People need to know things they are not supposed to know (secrets)

6.  People need to be right (and will resist attempts to change them or make them ‘wrong’)

7.  People need to feel a sense of power

So – how many of these ‘addictions’ do YOU feel?

Just for fun:

“The world really needs you and your skills right now.  No one else can help.  The situation is dire, and there is not much hope.  What can we do?  Well – first it is not your fault – it is caused by the motion of the moon and solar flares.  We think YOU are the best in the world at what you do and your ideas are brilliant.  You were right and this is a secret that only you can handle and it will give you an enormous sense of power.  Will you help?”

The Chocolate Sauce

Just these three rules to the 7 Addictions:

1.  People resist unwelcome attempts to persuade them

2.  People cant resist what they cant detect

3.  People sometimes believe what they are told – but always what they conclude..

BITES: How many of the addictions do you feel when making a purchase decision?  Pay attention!  Does your marketing utilize these hidden addictions?

My definition of a client is “someone under my protection and guidance”.  You are welcome to borrow it – especially now that you know the secrets above – and that you will only ever use this information for the good of all concerned – and NEVER for “eeeeevil”…

Cheers

James

Ps last week I suggested you give the next 10 people you see a genuine compliment.  This week I suggest you make note (and remember) the eye colour of everyone you meet.  And notice the difference in how they respond to you.  [MAGIC]
Pps – have you forwarded any of these [Bites] to your friends in business yet?  Remember that sharing creates more…
You can sign up for this newsletter and the Bite Size Marketing Tips atwww.seminar.com.au
Contact James:
Mob:  0410 326 525
james@seminar.com.au

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Did you know that one of the most effective methods to build loyalty and trust with people is to share your pets with them?  Seriously!


Albert says that letting people know that you are non-threatening works well in business.  He advocates wagging your tail vigorously.  Followed by sitting up straight and attentively raising your ears and keeping eye contact when they speak.

He also says that giving someone your full 100% attention is the best gift you can give apart from food.

Albert will next week talk about attention spans.  He as to stop now because there is a bee.

P.O.Box 2094, Townsville, Qld 4810, AUSTRALIA


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