How To Avoid Making Dumb Mistakes When Choosing Your Solar Power System and Who To Install It For You…
Education has the greatest leverage. Investment in learning is the most efficient way to change our lives and the world (for the better).
People choosing to invest in solar panels, inverters, storage and so on have a few fundamental things to understand before they can make a prudent decision. Because of the nature of the industry, you cannot always rely on the commission based sales people.
When purchasing anything – there are basically two groups. Those who believe they ARE ready to buy, and those who are GETTING READY. Sometimes those who believe they are ready – are just kidding themselves and would benefit from more of the actions that the GETTING READY crew take.
We will go into the significance of this for all business owners in a later post – because it can be the basis of making your entire marketing program 5 to 10 times more effective. In a nutshell:
“If you attempt to use NOW READY tactics on people who are only GETTING READY your conversion rate will be dismal.”
The example of this solar power company (who I recommend personally as being the most knowledgeable for the info you need, and trustworthy in terms of the value they deliver with solar power systems and storage) is that they know that it is different strokes for different levels of readiness. I love their course – it made my transition from GETTING READY to NOW READY short and enjoyable.