Who Wants a Marketing Plan

Right Now That Makes Targeted, Ready to Buy

Prospects Call Your Phone?

Lately I have felt like doing more marketing.  Not sure why – maybe it was being briefly lured into the marketing side of politics.

So – what is YOUR marketing doing for you lately?   Do you have a workable definition of ‘marketing’?  One that makes you money consistently?

Rather than talk about all the fascinating stuff that can be said about business  marketing – how about if I just dump a usable definition on you – and we just get to the good stuff?  Ok?   Here is a simple one I made up:

“Marketing is everything that your customer experiences that causes them to become and stay a customer or client?”

So it is pretty broad.  And we will break it up into usable pieces shortly.

First – a brief excursion into the word “client”.  For me it is a superior word than customer – because for some reason I have adopted the definition of a client as being “one under the protection/guidance of another”.    You can see how you will treat your clients differently if you believe they are ‘under your protection’.  It also infers that I look after the interests of my clients at a higher priority than my own profits.  This has many further implications – but you can drill down into your own business world and determine the short and long term effects of this philosophy.  And there are levels of clients – you get more protection and guidance from me as a full  coaching client than you as a reader of my newsletter [yes – you can subscribe right now for FREE].

Back to Marketing!

Right now if you are already in business – you have clients or customers.   Unless you are still in business kindy – and that is ok because there are not many things to learn and do to graduate (you had best call me for a coaching session – you will know the importance of having a list of your customers.  Plus you will have an efficient method of contacting them regularly.

Why is this a graduation test for business kindy?  Well – because the most valuable marketing comes after they become a client/customer.  It is after that time that we get repeat business, referrals, larger orders, and so on.  If your product or service is so shoddy that you are ashamed or afraid to contact a customer after their first purchase – then that is the start of your marketing program.   ie Either make your product or service decent or do something different – fast.

If you have a restaurant and your food quality is inconsistent – fix that before you increase the number of new diners you bring in.  In business, the numbers do not usually add up nicely when there is only one purchase ever.  The lifetime value is too low.  Read this Marketing Article About New Customers.

That’s enough marketing theory for now.

Just accept for now that getting NEW customers needs to be followed by other marketing that keeps them as clients – because that is how businesses thrive.  That later marketing might just be great service – or a lot more.

How to get new leads quickly and cheaply in Townsville this week using smart marketing.

This week my favourite lead generation method is the internet.  I have been looking and studying and testing and measuring – and a recent change in the way that people search for services and products is where I would start.  Obviously I am talking about Google.  In particular what was called “google maps”, but is now “Google Local Search”.

First I came to see the blindingly obvious – and then after a few hundred hours of study and testing I worked out how to quickly and predictably get right at the top of Google Local Search Results.

Watch the video below to see what I would be doing if I was a professional, tradesperson or service provider here in Townsville, and I want to get more than my share of  customers from the “internet”.

To make this marketing for Townsville local businesses video easier to watch – please click the full screen button in the bottom right corner of the player.