Simple? Yes. Here is the base level version.
In your business or career, on the simplest level, if you need to generate more income, so more income generating work. In you business you need to know the activities that make your sales go up.
If not sure, work backwards from the point where you get money into your bank. Identify which activites generate money.
this is about deselection of where to invest your time. If your cash runs out, you are out of business. With this simple guide – you can see that you can STOP doing things that seem like a good idea and may pay off at some point.
- In the simplest model (and your model is the key), you either generate a NEW lead, and you convert this into a client/customer OR you gather revenue from people who have already bought from you before. The time you invest sitting at your computer tidying up the old files to make room on your hard drive, or cleaning your fridge, or getting a haircut, or reading a book/course on time management, or going for a drive to help you “think clearly”, or just waitnig until after lunch for some “good” reason, or any other task is your opportunity.
- If your process involves talking to prople or making offers or making appointments or running ads (that you know the success stats of) BEFORE money is created in your bank – and if no extra money appears without an increase in these activities – guess what? Do MORE of that.
- If you are a creator of information – and you are not creating because you are waiting for inspiration or motivation, you are an amateur. Pros simply sit down and begin, at 9am (or whatever their calendar says). DO THE WORK is the is answer to being stuck. Do not “think” about doing it, or be asking yourself philosophical questions about the work or your life or the world. DO THE WORK. Once you begin you might take a few minutes to get past your inertia, but once rolling you have MOMENTUM. Momentum is the source of motivation in humans. Motivation FOLLOWS (right) ACTIONS.
- – Thus us answer to procrastination is to…. yep – DO THE THING, THE WORK. When I get “stuck” I put a timer on one of my screens, and stay at my desk for an hour, with the rule to do NOTHING other than the “thing”. No glasses of water, no toilet breaks, no calls, no email checking, no social media, no alerts that pop into my screens. For an hour – NO OTHER TASKS ALLOWED. I find my mind decides to do a little bit, even if I have not a clue what will come out. My brain does not like to just do nothing, so it complies once it knows I am serious with my rules. A few notes, a dot point, a headline, an offer to develop, a conclusion I want people to draw – SOMETHING THIS WAY COMES, AND THEN SOMETHING ELSE – and suddenly the hour has passed, sometimes two, and I have a first draft, or second or final.
- There are ALWAYS optimisations to ge gained, more leverage, more effectiveness, added tools, better systems – but if you have a system that works – then this model can undo your cashflow challenges. When you are IN the production system – PRODUCE. If you have an insight on doing things a better way, write it down, and get to PRODUCING. Massage your processes in your NON-PRODUCTION TIME.
