Business Coaching Success Tips Summary
Over quite a number of years now I have placed some rather useful tools on this website. Today I am just going revisit a few to save you time.
1. Don’t fail in your business just because you did not know some fact or acquire some skill. https://seminar.com.au/what-are-the-top-12-reasons-for-small-to-medium-sized-businesses-failing/ Just knowing what kills business might not only save your business – it may also give you the insights to make it FLY.
2. The effect of pricing on your profits (and losses) https://seminar.com.au/new-pricing-tool-shows-effect-of-price-increases-and-discounting-on-bep/ Video. This simple spreadsheet can give you an insight that is worth millions if you use it.
3. Why do your customers leave you? https://seminar.com.au/townsville-why-customers-leave/ You might find this a bit of a surprise – but apparently 68% of customers change suppliers – not because they are not satisfied – but because they think you do not care about them. Another study not in the link post – but done by Deming decades ago showed that 56% of customers who leave you ARE SATISFIED. He said that one of the reasons that the Japanese were winning the marketing wars was because the US was measuring satisfaction – and the Japanese were measuring something else… That is a great idea for my next newsletter. What is it that is more relevant than Customer Satisfaction in terms of determining if your customers will stay? Only to subscribers.
4. This silly video has some powerful tips to keep your marketing activities organised, aligned and effective. https://seminar.com.au/fun-business-coaching-profit-ninja-1-from-townsville/ Well worth the 94 seconds of your time.
5. The secret mindset that can make any service business go ballistic. https://seminar.com.au/reminder-marketing-rule-trust-is-an-asset/ And if my current hairdresser is reading this (unlikely) – it would be good for you to revisit tip number 3 above.
6. Would like to have an UNLIMITED supply of new customers? There is a way. But you need to read this article, and actually put YOUR numbers into the example. https://seminar.com.au/what-will-you-pay-to-buy-a-new-customer/ The other thing that will happen when you add YOUR numbers – is that questions will appear in your head – that will make your bank balance do a lovely dance of glee if you follow through. (HINT: What things might you do to INCREASE the lifetime value of your customers?)
7. You got a website? I love the internet. I have marketing on the since before it was invented by Al Gore. Sort of kidding – but my first marketing was back in the early 1990’s – which was before “search engines” and “websites” existed. It was really only something called “Bulletin Boards”. The way that I sold my products – which were self published books was by putting adverts on “Compuserve”. It was a collection of discussion boards and I paid to put ads on the target discussions. Now my interest is mostly in testing for both my clients and my own sites. https://seminar.com.au/new-business-coaching-townsville-website/ This discussion is about dominating a “local search term”. The first phase was creating a test site which was a very small site: http://townsvillebusinesscoaching.com.au/ This produced some interesting results. The second site was a different version http://businesscoachingtownsville.com.au/ The main search terms are “business coaching townsville” and “townsville business coaching”. If you Google either of these terms – you will see that the later version is right at the top for both searches. Each site has similar linking. There is one significant difference that makes Google prefer the bct site – I will put an article about in the newsletter. Each site had to completely built and optimised in less than 60 minutes. If you have a website and it does not appear when someone searches for YOUR keywords – you are leaving a foot high pile of money on the table. Another example of a 60 minute website is using the keywords “Landscape supplies Townsville”. Search for that – and you find another test site on the front page http://landscapesuppliestownsville.com.au/ I have offered this site to local suppliers but it seems no one wants it – so it gets used to sell products on Amazon for me. Is YOUR website making you money?
8. Bonus tip. What you do in the FIRST part of your day, week, month or quarter very much determines your success in that period. It is called “sensitivity to initial conditions”. https://seminar.com.au/is-it-groundhog-day-in-your-business-and-life/
Thanks for visiting. Please subscribe and make comments below.
James Hooper
Business Coach
Ps wanna know an SEO secret? The first and last words on a page are used by Google to help determine what the page is about – and therefore to index it. If you put the main search terms you want to “rank” first and last, ideally with formatting – your page will rank higher. There is also a “secret” with the images you put on a page…