Sport can be a wonderful teacher, and often games DO reflect our circumstances and rules. First, let's think what happens when playing football on a nasty, cold, rainy field. The ball is wet and slippery, hard to hold onto. The ground is also hard to navigate with boots either slipping or bogging on the sometimes muddy turf.
There is no margin for error in the throwing or timing of a pass to your team, as this will lead to lost possession and a period of tough, draining defense.
But there is an upside.
Both teams are playing the same conditions. And it is here that tactical choices determine the winner in most cases. You CAN still win at sport, and in business in tough conditions.
When playing rugby (of any kind) in challenging weather - what must you do? And what does that mean to your business tactics?
1. You must cherish possession of the ball. Every pass must be secure. Every hit up and run must be arranged and implemented to both gain ground AND retain possession.
2. You must keep territory position in mind. Play the game in your oppositions half, where an error from them has most benefit for you. And a touch of genius or luck from your team rewards you most. This means tactical kicking, but not predictable kicking.
3. You must make best use of your assets. Your big men can run hard at the line at angles that allow the conditions to make it harder to stop them. And in ways that drain the energy of the opposing team. Your play-makers must avoid becoming exhausted by the conditions, and set up others more than run themselves. To do this, your team must be ORGANIZED and know what the plays and tactics for this game are.
4. Every advantage must be fully utilized. Half-gaps must be hit with full power and enthusiasm. Extra effort for bursts of speed results in either line breaks or extra exhaustion of the opposition. Your strong men must refuse to fall, every step counts. Mental toughness must supplement physical conditioning.
Your business CAN success in tough times. Business is still there to be won, although you may have to evolve and adapt to become the team whose value overpowers the desperate competition. First you must choose to accept there is a market for you that is worth dominating. It is the same as choosing to play to your hardest on a sporting field - you must decide to win. Or there is little hope of winning.
That decision - for YOUR business to dominate - is the key strategic lever to you then defining your market, creating the processes and messages that will give you advantage, and then executing in a calm, organized and ruthlessly focused program.
Townsville based James Hooper: The term “rainmaker” is becoming regularly used in business context as someone whose role is to ‘make rain’ or ‘create growth’ in your business. In some senses the term ‘business coach’ is limiting as it is primarily about optimizing the effectiveness of the owner/operator. Sometimes the leverage is in the business systems rather than in the operator – and focus on that produces the preferred outcomes.
Business is a game, a puzzle, a tool to get you what you want in life. Call me for a second opinion (other than yours) on how to make your business give you what you want it to.