You will have heard the term “Cannot see the forest for the trees”.
For me, this means that it is very difficult to see the detail when looking at the big picture. And, it is very difficult to see the big picture when closely studying the detail.
Many business owners I meet are amazed with this simply analogy is applied to marketing and growth.
Consider – you have a brilliant strategy – you have nailed the big picture. It is clear and you can see precisely how the segments all fit together. You are ready to ROCK!
And then comes time to take action. The details that were not so clear in the big picture are not clear. What EXACTLY will our adverts say? When EXACTLY will we schedule our radio ads, or adwords spends or webinars or TV or ReLaunching Celebration?
We enter a state of marketing hell.
The other variation – which may be more common in our part of the world – is that we get deeply entranced in the DETAIL, without having the big picture even partially outlined.
This is where we organize the channels (media like radio, web, adwords, TV, press, instore colour schemes, and even the artwork on our vehicles – BEFORE we have established the VALUE content that is the message that will educate and attract our targeted groups.
There is a clear order in making your marketing work for you. And the biggest mistake made here in Townsville, or in any part of the world – is NOT getting the powerful content that will attract and retain your leads generated FIRST!
And then you can use this information while considering your ideal prospects – to choose the most potent, most predictable, most profitable methods to get that message out (ie the “media”).
A summary version of your Marketing Message might be your “elevator pitch”. Some people ignore this concept because they believe it is only of use in “networking” – and they don’t “do” networking so avoid the powerful thinking needed to create this tool.
The reality is that this tool is a short version of your marketing message. And it needs to be applied consistently to ALL your marketing efforts. Your website, for example, is lame and ineffective if you do not communicate your marekting message clearly.
For 99% of the sites I see in Townsville, you could easily just swap the names and contact details for you and your closest competition – and no one would even notice, not even YOUR team…
In the coming month, I am launching a new Marketing Business Development Course designed to first educate you on exactly WHAT to do, and guides you to take simple, step by step actions that gets that done for your business.
If is perfectly designed for businesses who have room for growth – who could double, triple or 10x their revenue without having to turn off the leads tap so they can build new systems so they can “keep up”.
You know that in business, the constraint to explosive growth is either in the marketing, or in the ability to deliver the product or service to your standards. You get really (too) busy, then you have to focus on building up capacity. Then you have extra capacity, and can turn up your marketing again. And over the top – is the need to remember that if you deliver poor quality experiences – your marketing is doomed anyway…
So – this new program is designed for micro, mini, small and medium businesses who at this time have the constraint of no growth.
I am still crafting the guarantee for this program – but it will be extreme. Right now my guarantee stands at
“With use of this program you will increase your revenue by 5 times it’s cost or get your money back or I work with you until you it does.”
The program will sell out – there are limited numbers available – because I am serious about the guarantee. I have set up levels that allow any business owner to participate – no matter how restricted your cashflow. In fact the first part of the education has the ability to focus first on getting some money in the bank quickly.
Please use the contact form (click here) to make initial contact.
Ps the process will be for you to make initial contact, then we will organize a 14 minute phone call to talk about it. There is no sales pressure, the aim of the call is to find out if you and your business suits this amazing program.
Townsville based James Hooper: The term “rainmaker” is becoming regularly used in business context as someone whose role is to ‘make rain’ or ‘create growth’ in your business. In some senses the term ‘business coach’ is limiting as it is primarily about optimizing the effectiveness of the owner/operator. Sometimes the leverage is in the business systems rather than in the operator – and focus on that produces the preferred outcomes.
Business is a game, a puzzle, a tool to get you what you want in life. Call me for a second opinion (other than yours) on how to make your business give you what you want it to.