This sales letter produced sales for the Wall Street Journal for over 25 year. What lessons does it have for you and your business?
Dear Reader:
On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. they were very much alike, these two young men. Both had been better than average students, both were personable and both – as young college graduates are – were filled with ambitious dreams for the the future.
Recently, these two men returned to college for their 25th reunion.
They were still very much alike. Both were happily married. Both had three children. And both, it turned out, had gone to work for the same Midwestern manufacturing company after graduation, and were still there.
But there was a difference. One of the men was manager of a small department of that company. The other was its president.
What Made The Difference
Have you ever wondered, as I have, what makes this kind of difference in people’s lives? It isn’t always a native intelligence or talent or dedication. It isn’t that one person wants success and the other doesn’t.
The difference lies is what each person knows and how he or she makes use of that knowledge.
That is why I am writing to you and to people like you about the Wall Street Journal. For that is the whole purpose of The Journal: To give its readers knowledge – knowledge they can use in their business.
Answer: Information = Success
So – have you signed up for the James Hooper Business Builder Letter? It may be the one place you can get straight-up, useful, directly applicable right now information that is not “bollocks”.