Marketing Townsville

[Bites] James Hooper’s Bite Size Marketing Tips #9 – Oh The Places You’ll Go..

Welcome again….  One of my own quotes that I like to repeat too often is
“As soon as you move, you are in a different place.”

To me it means the simple action of taking a metaphorical or actual step – a single step – changes my view.

And with every change of view comes a whole new world.

It seems humans are at their best when moving forward.  When standing still we have no momentum, no power.  Think how much easier it is to change direction slightly once you are moving – just swerve a bit!

Dr. Seuss wrote: “The more that you read, the more things you will know. The more that you learn, the more places you’ll go.”   I add that:  ” Learning is moving, and moving is great.  Taking action on your learnings is when you best create.”

You don’t “get it” until you do it…. Knowing how to touch-type is not the same as touch-typing…

This weeks Bite is one of my favourites and most powerful tools.  I believe most it to be the most potent “framework” for strategically growing any business (or career)

Hierarchy of (Dynamic) Value.
(Created by a seriously clever man called Marshall Thurber.)

Here is how it works.

In a market where there are:
1.  Fully informed buyers (now almost every where because of the internet) and
2.  Alternative sources of supply –

then the only defense against competing solely on price is to have UNIQUE value (and constantly improving).  This means there is NO alternative source of supply.  ie the value you bring must be unique – because in a fully informed market and with alternative sources of supply – unless you are unique – you will end up competing on price alone.

According to Thurber there are different levels of value.

From the lowest level:

Commodity – where the only difference is price.  This will give you the lowest possible margins and most competition.  No loyalty.  Eg coffee beans – grind them and make your own.
Product – better than commodity.  Eg a phone or a cup of coffee.  Margins better than commodity, but not much.  Hard to defend.
Service – same as product – and these two levels (product and service) are merging – eg phone with a phone plan.  eg coffee made for you at a standard coffee shop.  Products and Services are MERGING to create “offers”.
++++++++++++++++++++++++++++++ ++++++Minimum Target+++
Experience – by definition – every “experience” is UNIQUE.  Selling the experience rather than a product/service or commodity means protection from competing on price.  eg Starbucks sell the experience – not the coffee.  Disney sells the experiences – not the rides.  And we pay much more for it.  (How can you make your business into an “experience”?)
Transformational Experience – Can charge even more if you can “transform” them.  Eg lose 20kg.  Get hair.  Become attractive to women/men.  Become a ‘different/better’ person in some way.
Predictably Transformational Experience – Can charge even more because you can guarantee it – risk reversal.

Your goal is for your businesses to ALWAYS move to at least the “Experience” level.  Not only that – it is DYNAMIC – people will copy your and the internet makes information flow faster and faster – so your value creation must keep changing and improving…As soon as we are not unique – we are subject to price pressure.

This is a heavy duty model – and I will revisit it in the future.  Right now make a list of what you do that your competitors do not.  And then make a list of what you could possibly do….  I promise it is worth it.

Cheers
James

Ps – your list does not have to overpowering.  Plumbers who give chocolates, balloons on signs, specific guarantees (eg quotes to you within 3 days), different colours (pink cement trucks!), loyalty programs, smile!, get details and send birthday gifts, newsletter (seriously) – and make it “human”.

Most “competition” is vanilla flavoured beige sameness.  If you cannot create a difference that increases value (???), then make it a cosmetic one.

Pps – if this makes sense – forward it to a friend…

 

Marketing Townsville

Need more leads? Copywriting is the art of converting words to sales. What did Gene Schwartz do?

Just changing a few words can change the power of your marketing by 10 or even 20 times.  Starting with great material can save years of split testing.  Read what Gene Schwartz – one of the best of historic copywriters ever – gives as his procedure.

“I Write With My Ears”

by Gene Schwartz

Townsville marketing

Copywriting is the simplest of all possible jobs. It consists solely of turning items into ads, of making the physical verbal, of constructing an emotional holograph of the product so convincing that people will part with their good money to share it.

To produce copy, therefore, is not really to write it into being, but to listen it into being. In other words, to be a semi-passive conduit between the producer of the item, and its needer. Between the man who makes it do what it does, and the other man — somewhere out there — who needs what it does.

The first step, therefore — the essential step — in turning an item into an ad, is turning yourself into a listener.

You listen two ways: first with your ears, and then with your eyes. You hear everything you can about the product, and then you read everything you can about the product.

The thing that astounds me, when I read most ads, or work with writers, is that they really haven’t bothered to listen deeply enough. This is most obvious in book copy, where you can check the ad against the text. But it also stands out quite clearly in product advertising, where you can check the ad against the way the product works for you.

Lazy ears produce bad ads. Here’s what I’ve discovered about sharpening mine:

1. Sit down with the owner of the product — the man who’s hiring you — and pump hell out of him. Put on a tape recorder and have him talk for 3 or 4 hours. Ask him where the product came from, what it does, what are its problems and how he’s tried to cure them, why it’s better than its competitors, who likes it, who doesn’t like it, what proof he’s got that it works, what strange uses have people got out of it, what funny stories has he accumulated in regard to its manufacture or use, what problems was he trying to solve when he created it, how would he improve it if he had unlimited money, what causes most of his refunds, who works for him to help him make it, how it is made, how does he keep up the quality, who writes him what about it, etc.

2. Talk to his customers. Do it in person or on paper. See if they agree with him. If they don’t, find out why.

3. Listen to his competitors. They often tell you more about the opportunities they’re missing in their ads, than the opportunities they’re seeing and therefore seizing. Let them write a possible head or two for you, out of the body copy of their ads.

4. Then put all the material down, in one big pile, and underline it. Start blending it together like you’d make a cake. Give it, first, priority (your head and sub-heads); and then, order (the body claims). And then type it up — preferably adding little of yourself except as selector and condenser.

Want examples? Well, Joe Cossman spoke my most successful fishing lure head “SWIMS UNDER ITS OWN POWER” — I just put it on paper for him.

Harry Lorayne blurted out my longest-lived book head: “GIVE ME 15 MINUTES AND I’LL GIVE YOU A PUSH-BUTTON MEMORY.” Again, I just put it on paper.

Martin Edelston dreamily pronounced my best-known newsletter head: “READ 300 BUSINESS MAGAZINES IN 30 MINUTES.” I just picked it out of a 17-page transcript a day later.

And Bill Bartman came up with “FLOATS FAT RIGHT OUT OF YOUR BODY”… Dave Ross with “INSTANT LEARNING” … Clem Martin with “WORLD’s FIRST EFFORTLESS EXERCISER.”

You see? People constantly ask me why I haven’t burned myself out by now… how I can write three or four fresh ads each week without going crazy.

The answer is simple: I don’t write them. I listen them. And you can too.

Three Steps To Give YOUR Business a “Halo” Advantage…

Give YOUR Business A Head-Start With a Big Fat Shiny Halo!

So how does your business stack up in the “halo” stakes?

No idea what I am babbling on about?    Good.  Maybe it will snap you out of the “I know everything” mental birdcage that makes you miss seeing the bleeding obvious.

Actually – all of us have a mental box like that.  We miss the obvious.  The more we see it – the sooner it becomes almost invisible.

In this article you will get an insight that may make the difference between your business thriving in a tough economy – and “failing to thrive”.  So read it to the end.

One of my favourite books is called “Thinking Fast & Slow” by Daniel Kahneman.  It is the second hardest book to read that I own – but each time I clunk through a page I get an uppercut from the obvious in hindsight.

That was where the idea of this business halo was whelped.   You might already know about the “halo” effect in team recruitment – their is a bias towards the people you see first, or for a single time.  (And you know that is why you ALWAYS use the “Rule of 3” before you hire anyone, right?)

So from Kahneman an activity that will save me typing, and that will snap open your obvious blindness to what your business presents to people who visit it.

Two people are presented to you with the following descriptions, and your task is to comment on their personalities.  What do you think of Alan and Ben?

Alan: intelligent – industrious – impulsive – critical – stubborn – envious

Ben:  envious – stubborn – critical – impulsive – industrious – intelligent

Because you are affected by bias – yep – like all of us – it is likely that you viewed Alan far more favourably than Ben.  The traits listed at the start of the list affect the meaning of the traits listed later.

For example – “stubborn” and “critical” traits are improved by having “intelligent” preceding them.  The stubbornness of an intelligent person is seen a reasonably justified, and may even evoke respect.  But intelligence in an envious or stubborn person makes him more dangerous! (p82)

When I first read the lists of Alan and Ben – I did not see that the traits were the same – only reversed in order.  When I did see it – a whole choir of Obvious Angels swooped down and slapped me until the massive implications of this bias started to overflow from my ears.

But let’s just cover a couple of the important business (read sales rocket boosting power) elements!

The sequence in which we observe characteristics (or a person or place) is often determined by chance.  Sequence matters – the halo effect increases the weighting of the first impressions.  Read that again.  Weighting is greater in the first part of the sequence.  Not only that – this effect is driven by our unconscious biases – that we are completely unaware of for 99% of the time.

Are you with me yet?  Come on – think!

As I arrive at the front of YOUR business premises – which might be offices, or retail or a hot dog stand – the sequence of the flow of observations in play.  If I trip over a box of cigarette butts next to a grubby bench, then step into your business over a broken tile or a ratty “We-come” mat – then guess what observations get the HEAVY weighting?

If I then see your wall full of awards for being supremely clever  – then I probably conclude that you are just a grub who “got lucky”.

But if your physical welcome zone is like the portal to Disney World, and then I see your awards, or pictures of you with respected figures, or some other “priming” items – then I am in a different place.

And you already realize that my exposure to your business began well before I turned up in your carpark.  It applies to your website if that is where I found you.  Was it still from 2008 when you had your cousins kid-brother whip up a basic site that has not been touched since?  Is your website mobile device friendly – this means it can be read on a phone or ipad thingie – or does it turn to 1 mm high text on an empty screen?

Here is the lesson for this case.  “PRIMING”.  Every single thing that we see, do or experience “primes” us for something that is next in the sequence.  EVERY thing.  And the priming either adds or subtracts value to your business presence – there are no “neutrals”.

Here is your action step for this week:

Put on your “I see the bleeding obvious” hat – and approach YOUR business and list everything you see in the order you see them.  Then put a + or – next to each item.  Does what you see “prime” you to be more positive or more negative toward the next thing that you will see as you enter.

Hopefully that will create a little gap in your obvious blindness – you will start to see what others see.  And THEN it can get interesting – because you then have the power to manipulate the sequences that drive other peoples unconscious biases.  Cool!  Use “halo” power only for good, ok?

But that is content for another post.  Be sure to subscribe, and comment below, and if you are not on my Newsletter you are again missing the bleeding obvious.  Get the “bleeding obvious hat” out and slap yourself with it until you finish subscribing.

Cheers

James

Ps – oh yeah – THREE steps:

1.  Look everywhere for the bias effects that our brains give to items we observe EARLY in a sequence.  Notice them.  Review them – brainstorm with yourself for how you could alter the sequence if you chose.

2.  Revisit EVERY item that might be early in the sequence of new people discovering your business.  From cleaning your service vehicles inside and out, to the presentation of your team (you see your supervisor at the pub wearing his company uniform that is a mess, and he is swearing badly), to your digital and printed assets, to your processes and procedures (what you say when you answer the phone, and even whether you “dump” the handset when you end a call – this makes a very rude CLUNK in the ear of the other person and DOES affect their observations.  Check your “on hold” noises.  Check all your advertisements.  You get the idea.

3.  Take a decent amount of time and add some positive priming events or items to the most comment sequence that your prospects and clients are exposed to.  Eg put some testimonials on your “on hold”, make your vehicle drivers become overly friendly in traffic (wave, let them enter the lane), put some positioning items at the entrance to your premises – be manipulative here – they will not notice consciously.

 Business Halo

The 3 Biggest Goal Setting Errors – Part 1

☁ Instant Improvement Tip ☁ Jan 2015

3 Biggest “Goal Setting Errors” Pt 1

Chances are that you recently reviewed goals, or at least thought about it.

Based on your past success – you may have decided NOT to play any more. There is some very solid thinking that says SMART goals may do you more HARM than good – unless you know the HOW to make it work for you! (Later in this series, I will cover an alternative that may just TURBO your life success – so be sure to CONNECT with me.)

So – what is one of the biggest errors that most people commit when doing “GOALS”?

Here is clue. I believe that up to 85% of the value created (or lost) in a process is in the FIRST 15% of that process. Get it wrong – your results will be mediocre.

Ready? Number one error is:-

Choosing your objectives/dreams/goals/preferences/values WHEN YOU ARE IN A LOUSY STATE OF MIND.

One of my tenets (cool word for principles) – is that ALL beliefs are STATE dependent. Beliefs include all things you believe true, important, possible, allowable.

Simple example – creating your goals, creating your life plan when you have a stiff neck or headache or hang-over, or feeling like cr@p – WILL affect what you believe is important, desirable, possible.

It is like putting a massive wet blanket over your strategic plans. So – here is the key. BEFORE you make the most important decisions in your life – STOP!

Stop & check your “state”.

There are dozens of ways to alter ANY state to a more positive/empowered one. Just read any Tony Robbins stuff.

I have some simple drills that will move ANYONE to a more resourceful state – but FIRST STEP is the AWARENESS that state is very important – and to CHECK it before you begin your life designing processes. Drills can be physical – just do ANYTHING fast – do 10 jumping jacks (fast!) and your state will move. Even just READ words that infer a better state – you will change (a bit).

BELIEFs are _ _ _ _ _ dependent. Put it on your pre-flight checklist!

LinkedIN UPdate March 2015

☁ Instant Improvement Tip ☁ March 2015

☛☛☛ Do The Opposite of The People That Fail…

Welcome to March. You are almost one quarter through your year – and if your starting activity has been a little lame – there is still time to recover and have the best year ever. But start now.

Yeah, sure James. Start doing what exactly?

Well, maybe just start with the obvious. You know that about 95% of businesses fail, right. Most in their early years. Then more in their later years. Some truly achieve, and others are only still open because of either the obstinacy or the cash resources of the owners.

So?

Well, in any industry – statistically – most of the businesses are either going to fail, or at least fail to thrive. And therefore…

Therefore if you do what the herd is doing – you are in the group where 95% fail. So don’t do that.

Look at other industries – see what they do that your industry does not do to get more business. Get some “hybrid vigour” happening. Cross pollinate. But DON’T be the guys that are driven by “expected” margins or “industry averages” or “norms”. Because most of your industry competitors will not be around all that long…

Yes – it really is March. And if you are like the majority of your industry – whichever that is – chances are that you have wasted months paddling around in circles because your strategic plan is either “do the same as last year”, or that making your plan is “one of those things you meant to do”?

You do have a strategic plan? Right? Perhaps a 1-page version like I use? That includes all the important elements, timeframes from 20 years to 90 days, includes the big rock actions and who is responsible for them? Used daily and updated each quarter? No? Better call me then, and be prepared for more progress than you have made in years.

Oh – I wonder what percentage “un-thriving” businesses have one of my strategic plans? And if you have thrived without one? Dude! Think about the concept of “turbo”.

Congratulations to Keir Constructions – NQ Professional Builder – Again!

HIA North Qld Most Professional Builder (Medium) – Keir Constructions

Well done to Brad and the whole team on winning the big award for 4 years in a row.  Now bring on the national finals!

It is a pleasure working with you!

Visit Keir Constructions Website Click Here

Professional Builder N QLD 4 Times in a Row!

HIA Awards Townsville

Instant Improvement Tip – 6 Steps To Awesomeness..

Taken from my LinkedIN profile page article.  Connect with me.  I don’t usually bite.

 

☁ Instant Improvement Tip ☁ Sep 2014
☛☛☛ 6 SHORT, EASY STEPS TO AWESOMENESS

Last month I wrote about the “best ever shortcut to solve business problems FAST”, about our “biases”. (http://seminar.com.au/linkedin-instant-improvement-tip-july-2014/)

This month, in this tiny space, let’s 80/20 some metaplanning.

Step 1. Decide that you both deserve and intend to have a great life. People DON’T get what they deserve – they get what they properly PLAN and resource.

Step 2. Figure out the difference between FEAR and DANGER so you can stop fighting yourself. Easy way – watch movie “After Earth”.

Step 3. Having decided you deserve and intend to have a great life – establish what that means in 3 categories: Health, Wealth & Happiness (HWH).

Then you decide on the coach “Hat” – the one that is in charge of ensuring HWH. For me it is a WISDOM hat. If my coach hat is “wise”, it balances my focus in the roles that produce HWH. Kind of a coach/designer.

Step 4. Choose ONE of HRH. With your WISE coach hat on, decide on the plan you will follow to deliver your life experience of that category.

Eg in Health – first choose the single most potent pathway to move your health towards ideal. For most people this will be about nutrition. Then the next most potent path, probably to do with dynamism (MOVEMENT!).

Repeat for Wealth/Business) & Happiness. So you end up with the Top 3 & Top 6 places to focus in each. Goal: get these done in the right balance given your resources.

Step 5. With “WISDOM” hat on, create a suitable ROSTER for investing your time (focus) on the Top 1 movement in each role. This is completely up to you. YOU choose. When you allocate time – you MUST meet that promise.

Eg FOCUS fully on the TOP 1 item for your Wealth Role for 1 FULL hour per day – you win big. Your wise coach oversees the actions, is reported to each day, reviews the wisdom of each strategy weekly & checks roster.

Step 6. Follow & Love your plan. Not rocket science.

Cheers
James

Rule for Success – From A. Einstein

A “meta” program is one that runs at a “higher level” – that guides (controls) programs below it.

One example is “ethics”.  Your general and specific rules that greatly determine what happens in your life.  Becoming clear on your high level rules can make an enormous difference to the pathway you find yourself on.

We have complete freedom to examine, review, accept, drop or rewrite our rules and guidelines.  Here is a great example from Einstein – and if you adopt it in your business framework – every part of  your philosophy will be upgraded?

“Strive not to be a success, but rather to be of value.”

Consider this program each time you review your strategies, tactics and results.

Dance like you do when no one is watching – and savor each morsel of your precious life.

James

Hypoxia affects your thyroid?

Can My Altitude Machine Stimulate My Thyroid and Fix My Indigestion?

Several times per week, I now invest the time in using an “altitude machine”.

In the comfort of my office, this device intermittently simulates high altitude oxygen levels, then sea level altitude oxygen levels, while I sit calmly.

Why do I do this?

Several reasons – that I will share in this post, now and later.

At the forefront of my mind right now is something called “subclinical hypothyroidism”.  For several months I have been guinea-pigging to test the affect of altered metabolic rate (as measured by my morning body temperature) – on my energy levels and a mild digestion challenge at appears at night.

I have altered my diet significantly – and have put on approximately 3kg – mostly of fat.  My digestion has improve markedly, and my body temperature is up 1 degree Celsius (on average).  My energy levels are better – but not at the levels of 10 years ago – ok that would be miraculous.

Why am I messing with this rather than go to a medic and get prescribed an anti-indigestion medication?  Firstly because I espouse finding the causal processes that lead to an effect, rather than treating the effect.  So I literally have to eat my own cooking.

That has led me on an interesting (for me) ride through the systems that make up my body.  Why am I getting indigestion?  After a few different theories and tests – my best theory at this time is that my stomach is producing less acid than it used to.  This variation has led to the downstream theory that not only is my food not being digested as it ought – but that the changed pH now allows bacteria to live my small intestine that previously did not live there.

And they produce gas.  Lots of it.

After lots of testing – involving taking HCL with Pepsin – hydrochloric acid in a tablet you can swallow – you get it pharmacies over the counter.  It is a “digestive aid”.  Taking this product resulted in my digestion and symptoms being improved.  Good.

Now – why was my acid production dropping?  This turned into a rabbit hole of adventure.

After several theories tested and discarded, my current is that a reduced activity in my thyroid, directly alters a great many other systems – including acid production for digestion.

There are a great many other factors that can alter our digestion – including the simplest which is that NOT allowing our bodies to drop out of FLIGHT/FLIGHT/FREEZE mode before eating – is the equivalent of trying to have lunch while being chased by a tiger – in terms of hormones.  You may get the food into you – but you body will not deal with it very well.  Generating stomach acid while you are “in danger” is not a high priority for our bodies.  After a few years of such a habit we begin to see the manifestation of this habit.

Anyway back to the thyroid.  If you do a search on “subclinical hypothyroidism” you will find something like this from WebMD:

“No symptoms or mild symptoms of hypothyroidism. Examples are fatigue, cold intolerance, consistent weight gain, depression, or memory problems. A mildly high thyroid-stimulating hormone (TSH) level. Some people with subclinical hypothyroidism may test positive for antithyroid antibodies.”

Fatigue, weight gain, depression?  That does NOT sound like “sub-clinical” does it?  And doctors do not even agree on whether or not they should  “treat” this effect.

So do YOU have any of the symptoms of this a little bit hypothyroidism?

What if just some that depression that is happening in the world is related to us feeling a bit “crap”, so our thinking changes, our actions change, and hey – we then feel down for several reasons, not just because our thyroid is a bit slow.

If you have been diagnosed with depression – take it very seriously and get help.  And just for interest – be sure you get your thyroid activity measured (esp TSH – google it!)
Just to get your attention on how even slightly hypothyroidism can make you miserable – symptoms can be hair loss, poor memory and concentration, constipation, dyspepsia (what I had), shortness of breath, feeling cold, fatigue, variable menses, poor hearing.
Not only that I further read on http://en.wikipedia.org/wiki/Hypothyroidism that something called “postpartum thyroiditis” happens in up to 5% of women after birth – starting with HYPER thyroidism, then becoming HYPO thyroid – which may last for life.  Is anyone else curious about whether this exists in postpartum depression?  Not only that – but hypothyroidism will also decrease your chance of becoming pregnant.
So – you get the idea.  The thyroid is a significant factor in feeling ok.
Well – better go and do some real work.  I will add more to this already long post about how I am testing my theory on metabolic rate at a later time.
What about the “Hypoxicator” machine?  When I use it – I feel better.  I feel happier, smarter and more focused.  Does it alter my thyroid activity?  More on that soon as well.  But here is a taster from a medical journal:
 
High-altitude effect in lowlanders
Variables Caucasoid Mongoloid Australoid
Memory (digit-symbol-test)/depression (beck-depression-inventory/hopelessness (beck-hopelessness-scale)/cortisol/TSH/respiratory-rate
Loneliness (UCLA-loneliness-scale)
Fear-of-death
T3
T4
FreeT4
FreeT3/protein/heart-rate/mean-arterial-pressure
Free-fatty-acid (mmol/l)
Arterial-oxygen-saturation/body-weight
→-no change; ↑-increase; ↓-decrease.

Conclusions: Thyroid hormones and emotionality during high-altitude acclimatization are influenced by ethnicity, and social-isolation/fear-of-death influences freeT4.

This study is not ideal for what I want to know – but – if I read between the lines – as a “Caucasoid” – exposure and adaptation to altitude in this study increased T3, T4, and free T3 and very usefully heart rate.  That is a positive indication of two things.
First – altitude effects altered thryoid activity (increase), and second that “loneliness” was decreased – which is kinda/sorta what I feel after using my hypoxicator regularly.
Any lesson for business?  How about:  Ensure you look at the process that gives you the results if you want to change the results.   If you want to remove a “problem effect” – one method is to alter the environment so that the problem simply cannot come to exist.
More on this theoretical saga soon.
James Hooper
Townsville, Qld

 

 

 

 

Sources:

http://www.endocrine-abstracts.org/ea/0025/ea0025p344.htm

http://en.wikipedia.org/wiki/Hypothyroidism

Control or Corral Your Business Chaos – Don’t Fight It

‘The battlefield is a scene of constant chaos. The winner will be the one who controls that chaos, both his own and his enemy’s.’

Napoleon Bonaparte

Clients often ask me when things will run “smoothly” with “no stress” in their businesses.

Business Coaching Article Townsville

Control the chaos!

The only rational answer is when there is no change or growth happening.  And one strategy is to begin to understand that chaos is generated when we grow.

In the early days of business development – there are no systems to “control” the chaos.  So the stress on owners is enormous.  As you develop more procedures and systems (often just a form or a script or a checklist or a process map) – the chaos is fenced in – and owners stress reduces.

And as this process of fencing in chaos with systems continues – things run more and more smoothly.  Until everything is “controlled”.  Or so the dream goes.

If you are looking for growth – then new sources of chaos will arise.  The key is to recognize this – and have processes (and the mindset) to recognize it – and as calmly as possible build new fences to control it.  Chaos is kind of like the power source of growth.

For example – you grow to a point where you need new software.  What happens when you first install it?  More chaos, right?  But because expect this to happen – you are mentally prepared – and you simply get to work getting it to work properly.

Another example – you grow enough that you now need a sales manager, or a marketing manager, or 3 more reps to handle the volume of leads.  Do you think there will be a “spike” in chaos?  You bet.

The real question is – can you rise above it, look down, and create some systems so that you can harness the power it generates?  Add or adjust or your systems and procedures until things become “calm” and “predictable” again.  Then take a deep breath – relax – and get ready for the next burst of growth chaos.  Or sell your business.  Or train your team to handle it for you…

But learn to love it, because you may as well.  It is not good or bad – depending on how you manage it.

Change Your Story and Drop Your Fears


Did you ever get into the rut where you and “your story” were completely different?

Where you were living a story, that you felt disconnected to – but could not stop acting as your story “demanded”?

Napoleon Hill taught about the concept of ‘accurate thinking’.   About our human habit of getting caught up in the story, and then the stories about stories.

Deming taught about the pointlessness of trying to change an outcome or results directly. “What was the process??!”

And then thus move focus to making changes in the processes that created the undesired results.

It is too late to change what already is.

We can alter how we give meaning to what is – but if your belly is layered with extra fat, or your bank balance looking too skinny – your goal can be to alter how it will be in the future.  Or it can be to play with your stories so you “feel better about it”.   And the stories with their inbuilt excuses, blaming, shaming and guilt – are attractive.

Because they allow us to retain our fear, the fear that protects us.

I watched a movies last weekend by Will Smith. “After Earth”.  In it he tells us that fear is completely imaginary.  That we create it in our minds – and we allow it.  That imagined story then makes our bodies produce physical changes – including pheromones (scents).

In the movie, an alien monster has been introduced that can only find you by smelling your fear pheromones. It then kills you.

In the midst of a battle with the monster, as he is about to die, Smith’s character becomes calm, still, centred, and accepting.  His fear dries up, he becomes invisible to the monster, and slays it.

During the film he explains that fear and danger are different. Danger WILL kill you. Fear is only an idea.

If fear was only imagined for you, as you accepted that, would you become more free now to take small action steps that were previously impossible for you?

And each step would be further evidence to prove to you that fear was only imaginary and could be dissolved?

Like when you were a kid, and there was a scary noise from under your bed?

We can lie there, frozen in fear. Or we can lean over and look under the bed to discover there is no monster, or if there is one – it is more afraid of us than we of it.

Are you living your life frozen in fear?

Lester Levinson suggested to me the idea of “trying things on for size”. Like a sweater – just try in on.  See if you like it.  You can always take it off again.

He was talking about testing a method that allowed me to realize that thoughts and feelings are NOT part of me, any more than a sweater is.

They are things that can simply be “dropped” or “let go”.

Any thought or feeling or emotion can be let go.  Including a freezing level fear.  Accept that fear and danger are different. Allow yourself to feel the fear fully, and realize that feeling is the worst that fear can do to you.  Not so bad really?

And once you feel it fully, and now know that it did not hurt you – you can just drop it. Like your old sweater into a charity bin.

Let it go.

And once you drop any fear – notice that your fears about other “scary” things you have created stories about to protect, has been weakened.  Shine your torch under your bed and the fear will disappear – but only if you eat the fear and have a look!

Perhaps fear is a bit like Pavlova. Looks impressive, but as soon as you bite it – it dissolves in your mouth leaving a sweet taste.

Have a groovy week
James

Ps When I was in Russia, they frequently used a saying that stuck with me: “The Devil does not like to be watched.”  In this moment, I can see that one face of the devil is “fear”.  When I set it apart from me, to move from being fear (I am afraid) to only having feelings of fear – I am watching the Devil – and he returns my power.

LinkedIn Instant Improvement Tip July 2014

Each month I place an article in my summary page on LinkedIn.  It is part of a test for the impact of giving useful info that is easily used, rather than prattling on about how awesome my programs are.

I will be putting these articles into Slideshare, Video and Audio soon – but you can read the text version below.  Read the article of August (soon) here – and connect me on LI. http://www.linkedin.com/profile/view?id=32582158&trk=nav_responsive_tab_profile

Instant Improvement

Instant Improvement

☁ Instant Improvement Tip ☁ July 2014

☛☛☛ BEST EVER SHORTCUT FOR SOLVING BUSINESS PROBLEMS FAST…

Last month I wrote about how to balance your intuition with statistical thinking – to avoid the BIAS that lurks in your thinking. Yes – you have systemic biases in your thinking – we all do – and they are likely the source of your repeated frustration, your blocks in your business and other pain.

Today I want to be very direct, not educate about biases. (“Thinking Fast & Slow” by Kahneman.)

Shortcut:

If you are even >wondering< about getting some outside input about your business (or life) – then the answer is “YES, get some extra input.

Why?

Our brains have two separate thinking systems (Kahneman) – called System 1 (fast and easy) and System 2 (slow and requires effort). It is the role of our “slow” thinking System 2 to attempt to reduce the errors made by our fast thinking System 1.

System 2 requires focus and attention – hard work our brains do not really enjoy. Like doing maths – eg calculate now:

19 x 23

Your System 1 tells you this is a maths problem & that you could easily solve it with pen & paper. But the answer does not come to mind.

And you are wondering if you should bother to calculate the answer or if is “not worth the effort.”

If you have not done so – find the answer.

As you did this mental work you experienced “Slow” System 2 thinking. It was a slight strain. Your eyes will have dilated, and your blood pressure elevated slightly.

Compare:

2 x 2 – answered by easy fast System 1

Here is the point.

If you have even an inkling in your mind that you would benefit from an outside input (like a coach), that is your slow, bias-avoiding System 2 trying to help you avoid further intuitive errors.

“Should I consult with someone” thoughts are big flashing warning lights on your dashboard.

Ignore warning lights at your peril. Get outside help, do NOT wait for MAGIC to save you.  It will be a very loooonng wait.

Cheers

James

1000 Push Ups In One Day Sedentary Dude...

Challenge: Do 1000 Full, Strict Push Ups in One Day

Do 1000 Full, Strict Push Ups in One Day

Score: Yeah Baby!!!

This was a test relating to the initial conditions – or structure of a challenge. I said I could 1000 strict push ups, as I had been working on strategy structures.

A friend called “Booshet”.

On review of the conditions specified – it seemed clear that the 1000 reps could be done midnight to midnight.

 Theory – Doing less then 35% of max reps in any set allows massive increase in total work. This means if can do 30 push ups as my max in one set (ie 30 in a row), then for this test I should do a max of 11 pushups in any one set.

Once this number is set, then allow reasonable time between sets. AND if completion of any set becomes difficult, immediately reduce the number of reps in the set. AND increase the time between sets to allow more recovery.

Eg if it gets hard at only 8 push ups of an 11 rep set – then stop, In the next set do 5 reps only. The goal is not to allow fatigue, to do it “EASY”. There is insufficient time to recover from any set done HARD.

I began with sets of 15 based on a 43 maximum rep set done earlier in the week. I allowed a time between sets of 9 minutes.

Results

After 300 push ups, I dropped back to 12 reps per set. And after 750 down to 6 reps. I could have done a higher number – but avoiding fatigue was the key element.

At the end, I could have done more push ups – but was starting to feel some joint pain in my left elbow and was favoring it. I also had developed blisters on the soles of my toes and top of upper parts of my feet. (think about it – half your weight in a pushup is on your upper feet! Wear shoes!)

This test shows that if actions are broken down to do-able steps – a ridiculous goal can be achieved. I also believe that there are some metabolic advantages to this kind of training.

Maybe total GH produced from tiny challenges many times with no recovery time needed, is greater than more intense training with longer recovery times, over the course of a week.

Anyway – 1000 push ups ☑  I wonder if I want to do 5000 push ups in a week?  Hmmm.

James

Ps – the lessons:

1.  If the theory is wrong – trying harder will still not allow success.  If I had just done as many pushups as possible, then rested, then did as many as I could, then rested – and so on – I would NOT have reached 1000 pushups in a day.  How does this relate to YOUR business model?  If your results do not improve when you “work harder” – look to your business model first.

2.  Things that may at first seem impossible may not be – eg a 50+ slightly podgey male who has been slack in training able to do 1000 pushups in a day?   Without the profound knowledge about the effects of muscle failure and recovery – I would not have been able to do this.  I would have bet against me completing the challenge.

3.  Recognize constraints.  Then create systems and processes that allow the best results.  Will power cannot get you off the floor when your muscles are completely shot.  Will power has a finite effect.

Best Marketer In Townsville

Best Marketer?  Me?  James Hooper?  Well – let’s do a test!

It is Saturday 5th April at 7pm – I will get this page ranked on Google for the term “Best marketer in Townsville”.

And my goal is to do that in less than 3 days using only 1 hour and no money spent.

Let’s do a screen shot as a “before”for the SERP.

At start of test

Sounds simple?  We shall see.

Well, I did some very brief and ugly marketing magic, had a delightful dinner, and behold – the two videos I created have appeared in the Google results.  67 minutes later.  There are two videos because I stuffed up the recording and screenshare would not work – so I did another.

It is now 8.55pm on Saturday night – time to watch the rest of the movie upstairs.

Here is a screenshot of Google search for “best marketer in Townsville” – you will see my awful videos of number 3 and 4.

Same search 67 minutes later.

Tomorrow I will look to see if this post you are reading appears there as well.

Good night

Next Day Search Engine Results

Earlier this morning took the screenshot below.  Now this post has appeared on Page 1 at position 8.  That is pretty fast?  Goal now is to bunt it up to the top.

12 hours later, 3 listings

UPdate 28th April 2014.

Ranking continue to improve, with videos in positions 1 and 2, and this blog page at position 5.  Notice the listings for paid google adwords now have little yellow boxes next to them.  If we chose – we could test adding paid positions for this search term, as well as the free ones.

Here is a more recent screen capture of search for Best Marketer in TVL:

best marketer in Townsville Google Search April 28th.png

 

 

Not sure what “marketing” is?  Look it up.

 

Best Marketer in Townsville

Have you been doing YOUR marketing like a zombie?

75 Different Kinds Of “Coaches”?

You Have A Coach For What!?

This afternoon I was testing some software.  I like software that is able to go to large pools of people and segment them.  This new software can dig right into Pinterest.

After a few preliminary searches – I asked it to see how many people it could find on Pinterest who have the word “Coach”in their user name.  The coaching world has been growing faster than mushrooms in 4 day old cow dung over the last 5 years, but I was still amazed at the range.

Here are just a few of the general categories uncovered in the first 1,000 people with “coach” in them.

1.  Business Coach

2. Food Coach

3. Speedy fit Coach

4.  Intuitive health coach

5.  Family coach

6.  Potty Training Coach

7.  Financial Coach

8.  Beachbody Coach

9.  Speaking Coach

10. Angel coach

11.  Pitching coach

12.  Online coach

13.  Health coach pharmacist

14.  Lifestyle coach

15.  Law of attraction coach

16.  K-9 Coach

17. PMA coach ??

18.  Success coach

19.  Depression recovery coach

20.  Accountability Coach

21.  Math coach

22.  Parenting coach

23.  Cake coach (awesome!)

24.  Tech coach

25.  Vegan Coach

26.  Calorie coach

27.  Juicing coach!

28.  Hippie Health coach

29.  Equestrian Coach

30.  Twin Coach (yep!)

31.  Blog Coach

32.  Handbag coach (did I say that one already?  Oh well worth saying it twice!)

33.  Fashionista Coach

34.  Speed running coach

35.  Dating coach

36.  Coach for the military

37.  Integrative coach

38.  Literacy coach

39.  Jewelry coach

40.  Live happy coach

41. Scrapbook coach

42.  FLL coach

43.  Write Now! Coach

44.  Ultimate Image coach

45.  Kick Ass Coach

46.  Single Mom Coach

47.  Procrastination Coach (I’ll get to you on that one)

48.  Allergy free cooking coach

49.  Retail Coach

50.  Glamour Coach

51.  LA Sex Coach

52.  Fibromyalgia coach

53.  ADHD Coach

54.  Wifestyle coach

55.  Weight loss surgery coach

56.  learn German Coach

57.  Milestone coach

58.  Career Coach

59.  Calm coach

60.  Pregnancy coach

61.  Cradle coach (actually this not a person but big baby carrier)

62.  Christian Writers Coach

63.  In & Out Coach ??

64.  Dream Job Coach

65.  Cotton coach

66.  Urgent coach

67.  Nontoxic coach

68.  Dyslexia caoch

69.  Art biz coach

70. Primal coach

71.  Stampin coach

72.  Bridal coach

73.  Sleeping coach

74.  Nip Tuck Coach

75.  Solar coach

 

And then the productivity coach part of me said “Enough!”  And I stopped looking.

The good part of this list is that clearly “coaching” is reaching a different stage of maturity.  Yep – handbag, glamour, niptuck, and in & out coaches now exist.   Name a problem – and if you have ability or experience dealing with it – you can add the word “coach” and you are ready to go…  I think it is awesome.   If you can add value by helping others upgrade their lives – go for it!

 

Come On You Can Do It!

Hi – I am your Aura Coach!

 

Townsville Business Coaching and Marketing

Testing Web “Silos”, Reducing The Mysteries of Adwords, plus Head Coaching

Over the past 2 years the landscape of internet marketing has altered dramatically.  If you think you know all about it – you are wrong.  It is no longer possible to know all about it.

One of the best areas for everyone in marketing to catch up fast is Google Adwords.  When I first looked at it, and played and tested – it seemed pretty straight forward.  Create some ads, choose some keywords, set your bids and daily limits – and just wait for the business to “roar in”.

That may be true.  But the real power of Google Adwords is in the stats that Google gives us (for free if you know where to look).  Hidden deep in the bowels of Adwords – or in fact just by clicking 3 times in the right place – are stats that show you everything from your share of the total number of exposures, but the data to make your investments in Adwords multiply.

Well – that is if you follow the advertising rules created way back in the 19th century.

You know – run two adverts at the same time to determine which one works better?  Then delete the worst performing, and test another one against the one that is left?

Google also allows you to track exactly WHICH keywords and which ads are working.   It is a statisticians paradise.  It was Deming that said “In God we trust – all others must provide data.”  If no one is analyzing your data – you are leaving a stack of cash on the table.

I will report again soon on this – but for now I am happy to report that very simple rules followed have results in more clicks for clients at a LOWER total cost.   I love both the strategic and tactical marketing needed to kick butt with adwords – and if you are managing your own – avoid the “set and forget” approach and give it some love.  Or get some help.

The other techno toy I have been testing is the use of “silos” at part of website structuring.  This is very simply a way of organizing your website/s in a very defined way – that gives exposure to a wider range of search terms and traffic.   I have rebuilt an old site using that structure (and very little else) and am precisely recording what Google does.   This site Blockednose.com was built in little over an hour.  If you look carefully at it – you will see that it is composed of videos related to keywords that are placed in “silos” related to higher level keywords.

It is that “stacking” that apparently drives the organic traffic.  The link above is the only link I will create for it – let’s see what traffic comes in – I will give you some stats in a week or so.  I have some products relating to this condition (and others). and this site will serve to funnel traffic into the “sales site”.

Head Coaching

This seems a great place to remind business owners that the most effective way to change results in a business is to apply strategic thinking and detailed planning to the FIRST part of the important processes in your business.

And the very first part of that process is related to getting really clear on a couple of things.

You might be expecting me to rattle on about goals and such.  But not today.

Today I am going to say that apart from having a coherent strategy for your business that will produce the result you desire, that the MOST important driver to success is the awareness, control and optimization of YOUR mental state.

If you are in a powerful state – you will do what is needed, when it is needed, to the standard required.  And you will win at business.  You are 100% responsible for your state – and the decision to own that responsibility fully – at the beginning of every single work day is the most powerful success tool you can operate.

If you are not in a powerful state – then every thought, decision and belief about what is even possible will be different to when you ARE in a powerful state.  And that dramatically affects your actions, which affects your results, and feeds back to your state.

I enjoy the strategic and tactical aspects of business, but it is in the mental flexibility accountability that coaching can bring that the highest leverage is found.   Can you recognize when your state is not powerful, and change it immediately?

 

Have a great week

James

 

Business Coaching Townsville

Business Coach James Hooper

 

This May Save Your Life If You Are Choking And You Are On Your Own…

[covertplayervideooptin troptinsid=”cpoptin2″ trvideoid=”cpvideo2″]

 

You Can Easily Use “Viral” Videos Like This To Bring Traffic To YOUR Web or Facebook Page…

In a previous article (Click Here Later)  I showed you a viral video of a boy who rarely missed throwing hoops.   And – I explained how YOU can put such videos onto YOUR website – which is called “embedding” – just like the video above.

You then take the link to YOUR webpage with the video embedded – and post it on your social media.  If it is reasonably viral – like the video above (which is a great thing to share) – people will “share”.  And the link shared will be to YOUR website – NOT youtube where the video is from.

Ideally – the video will have some kind of relevance to your business – but it is not essential.  You can also comment on the video on your page, put related adverts next to it – or even make subscribe to see the video.

In the video above – I have secret software that if I chose – you would not be allowed to start the video until you have “subscribed”.  I think that is a bit rude – but if you have a very specific video for a very specific market – then in some circumstances it would be acceptable.   So – in the video above – it will run even without entering your email address.

How To Use This – An Example

An example for business coaches – who often turn up here.  I will create a brief video that explains how business owners can get the best business coaching in the world – for free!   I will load it to youtube, and list the video as “unlisted”  so that you would not be able to find that video without its secret address.  Then I load the video on a page like this – and set my software so that it will not play unless a valid email is entered.  So business owners get to see this great info – and I get to have the email address of business owners who are interested in business coaching.  That email is loaded directly into an “autoresponder” – that sends email messages to this person at specific intervals – perhaps inviting them to read, listen or attend a seminar or webinar.  All on automatic.

How Could This Work In YOUR Business?

That is for you to figure out.  But – say for example you are a pharmacy owner.  Your video might be about a very special deal that people only in Townsville (or your town) can get.  They need to complete the details to find out how to get 80% off famous perfumes for only 1 hour on a certain day next week.   Or they may even be able to buy the items from your website.

Or you could simply use viral videos, without the sign up forms, to pull (new) people from Facebook or Google + to your website – where they will now have heard of you…  If you can work a WordPress site – which is what most websites now use – you can put a video on a webpage.

Sometimes I just love technology!  Be sure to share the video above – from your FaceBook and G+  –  it would actually work to save a life.   Or – just do as I have done – embed the video in YOUR website – and share THAT link on Facebook.

Cheers

 

James Hooper

Ps please comment and share.  And if you are “Struggling” in your business – stop it right now.

 

 

 

Townsville

 

This Video Is Amazing – I Have NEVER EVER Seen A Child With This Amazing Talent

This Video Is Amazing – I Have NEVER EVER Seen a Child With This Amazing Talent!

This video has it all.  The formula includes a wonderful little boy, two “A-list” movie stars, and some amazing basketball trick shots that will melt your mind.  Channing Tatum and Bradley Cooper are in awe of this amazing child.

 

Ok – this was a slight trick to show you an example of “borrowing” some already existing viral action.

When this page is shared on any media – it can take people to YOUR website.  Even though the video is hosted on Youtube.  Once you visit the page – and watch the feelgood video – you will have some ads that clever Mr Google will match to your interests and show right next to the video.  (I have been researching Window Blinds on Google – and presto – Google Adsense Ads know what I have been researching – and BOOM ads for window blinds appear.

I will place an adsense advert just below here – see if it matches something you have been watching.  (I have applied for an adsense account so I can show you – Waiting, waiting…)

I could also go to Clickbank – and find some products relating to basketball.  In fact lets do it.  If you do not know – Clickbank.com is a business that provides mostly digital products that you (anyone) can sell and get a share of the revenue.  It is free to join – and easy to use.  There are many thousands of products – and many of them are really good products!

First – Here are three about basketball (sort of):

Click Here!  This one is about Vertical Jump Training.  It actually looks like a great product for people who want that.
Click Here! This one is about knee pain – Chronic Knee Pain – theories and solutions. It is good to mix in an offer that takes people AWAY from pains.

Click Here! This one is called Growing Taller For Idiots. You need to be tall – (or your kids) to excel at basketball right?
You get the idea right?  Use the viral video to get traffic – find some offers that are sort of related – and pop them on the page.

 

Now this is not going to make tons of cash roll into my wallet.  But it enough traffic comes in – it can be worthwhile.  I am going to share this page on FB and G+.   You can apply this for yourself – or simply – when you now visit a web page after being hooked by a cool video – you will now notice the ads waiting there for you…

I do not believe this is the ideal model for a business – for two reasons at least.  Firstly – there is no sequential collection of the leads – they either click the ads immediately or they leave.  Secondly – there is no system to capture the names of these leads (or even the leads that become buyers) – so there is no repeat business or trust built.  This means you cannot communicate with them again – or make further offers if they purchase.

This does not mean you cannot use a viral video to help promote your “local business”.  If you embed a “feel good” viral video into your website (eg on a blog page) – where you also have some positioning about your business (and some kind of name capture device (eg a newsletter/report/discount offer) – you can bring new traffic to your business.  This works for everything from hairdressers to accountants to pet supplies and yard mowing…

Hopefully I will hear from Adsense soon – so you can see if an advert related to your personal web browsing appears?

Please share on G+ and FB for me, and if you want the products from Clickbank above – the proceeds (about 30%)  go to The Smith Family (a children’s charity here in Australia.)

 

 

 

 

Cool App Can Deliver Messages Differently

Click on the tapestry to continue.

Is a bit like a powerpoint – but giving the reader ability to change the page on a website/slide.

In marketing – Same is Lame.

James

The Woody Allen Mashed With Julius Caesar Success Plan

A nice short Sunday Post for today – “Just Turn Up Wherever You Are.”

Townsville - Julius Caesar Business Plan

Woody Allen – who made some vaguely interesting and successful films last century apparently said “Eighty percent of success is showing up.”

There are some interesting histories to this “eighty percent” idea – including the overly quoted Pareto Principle.   The concept is pretty simple on the surface – and includes “(Approximately) 80% of your success comes from a small percentage of your actions (eg 20%)”

Stay with here while I do some interesting maths – but it will make sense at the end.

If we just accept for now that 20% of our time produces 80% of our success – let’s 20/80 those numbers, and we get 20% of 20% gives 4%  and 80% of 80% gives 64%.  This results in 4% giving 64%.  So 4% of your actions give you 64% of your success.

We can repeat the maths and we see that approx 1% of actions gives 51% of success.  Now, without getting hung up on the calculations – focus on the principle that a small proportion of our total actions produces a majority of the outcome.

Before we get to Julius Caesar – consider what you do at the start of EVERY day.  You either consider your purpose, goals, and actions for the day – or you do not.  Right now – Give yourself a score out of 10 for how well you do this at the beginning of each work day.

I am now going to suggest there is specifically meaningful use for Woody Allen’s “showing up”.  What if “showing up” means becoming present, remembering then committing to the purpose of why you are there (today) and what is important to act on (today).  The degree to which we know why we are there, and doing the important things is our score on “showing up”.

Showing up does NOT include working hard reactively to what happens to you in the day.  It is not about just being excellent as react.  It IS about RESPONDING to what happens in your day – after filtering it through your purpose for being there.

Now mash in Julius Caesar “I came, I saw, I conquered.”  

The Big J showed up.  He knew why he was there – something to do with world domination and addiction to power…

He saw – he considered the environment – and then he applied massive, consistent, focused action (conquered).  Not just every now and then – but every day  – probably even hourly.  He would have been immersed in his purpose to such a degree there was absolutely NO DOUBT what meant to be.

Review NOW your score out of 10 for “showing up” at your business, job or role.  How does your score compare to Julius Caesar?  Would your daily power change if your “invoked” JC during your preparation for your day?  Is it likely that more of the vital 1% or 4% or 20% that give you the majority of your success would get done?

You could even imagine that instead of a little angel on your shoulder guiding you to do the right thing – you had an angel who was invoking Julius Caesar and making your constantly consider why you were there, and where your most powerful leverage actually is?  If you had “no choice” but to focus your attention on your purpose constantly – or a little angel with a Roman short sword would stab you in the ear – how much would your effective productivity multiply?

The best part of this is that you can even get 4% of your working time focused – it will make a vast difference to your bottom line results.  It may simply mean that you move from “doing things right” to “doing the right things right”.

Choose to have a prolific week!  If you are going to invest your time in your business (or profession or life) – it actually takes LESS work to make it ROCK.  It is hard work struggling.   It is draining.  It is not fun.  So change and decide to get legendary – or if it feels better to you – decide to “not be in a sucky place” anymore.

Cheers

James Hooper