☁ Instant Improvement Tip ☁ March 2015
☛☛☛ Do The Opposite of The People That Fail…
Welcome to March. You are almost one quarter through your year – and if your starting activity has been a little lame – there is still time to recover and have the best year ever. But start now.
Yeah, sure James. Start doing what exactly?
Well, maybe just start with the obvious. You know that about 95% of businesses fail, right. Most in their early years. Then more in their later years. Some truly achieve, and others are only still open because of either the obstinacy or the cash resources of the owners.
Well, in any industry – statistically – most of the businesses are either going to fail, or at least fail to thrive. And therefore…
Therefore if you do what the herd is doing – you are in the group where 95% fail. So don’t do that.
Look at other industries – see what they do that your industry does not do to get more business. Get some “hybrid vigour” happening. Cross pollinate. But DON’T be the guys that are driven by “expected” margins or “industry averages” or “norms”. Because most of your industry competitors will not be around all that long…
Yes – it really is March. And if you are like the majority of your industry – whichever that is – chances are that you have wasted months paddling around in circles because your strategic plan is either “do the same as last year”, or that making your plan is “one of those things you meant to do”?
You do have a strategic plan? Right? Perhaps a 1-page version like I use? That includes all the important elements, timeframes from 20 years to 90 days, includes the big rock actions and who is responsible for them? Used daily and updated each quarter? No? Better call me then, and be prepared for more progress than you have made in years.
Oh – I wonder what percentage “un-thriving” businesses have one of my strategic plans? And if you have thrived without one? Dude! Think about the concept of “turbo”.
Townsville based James Hooper: The term “rainmaker” is becoming regularly used in business context as someone whose role is to ‘make rain’ or ‘create growth’ in your business. In some senses the term ‘business coach’ is limiting as it is primarily about optimizing the effectiveness of the owner/operator. Sometimes the leverage is in the business systems rather than in the operator – and focus on that produces the preferred outcomes.
Business is a game, a puzzle, a tool to get you what you want in life. Call me for a second opinion (other than yours) on how to make your business give you what you want it to.