There is a saying that “Technology is an extension of self”.
With the implication that the way we use or do not use technology impacts strongly on the effective personal power we can create for ourselves.
Technology is defined as the application of knowledge. This means that it includes not only all the lovely gadgetry that I love – but also the intrinsic processes that create all experiences, products and services that we have.
In marketing – it is technology that allows YOUR business video to appear in the first page of the search engines. A specific example is “knowing” that uploading (the application of the knowledge) a transcript of your video into the right place on Youtube will raise you in the page rankings. Technology in action.
In sales – “knowing” how to naturally use (the application) a friendly script to uncover the main criteria for your prospects interest in your product/service/experience – will rocket your conversion rates, decrease your time requirements freeing you up to help more prospects, at the same time as drawing your prospects closer into your sphere for future sales. Again – technology.
For me, there are several lessons in this review of a very potent word.
First is that there are literally thousands of “technologies” that I might be applying in my life. And that it is my focus that determines which I actually apply or have applied. If I attempt to introduce and apply ALL of the beneficial technologies at once it is likely that NONE will be effectively established. For example I know about a thousand different ways/tactics to increase business profits – but the choice of which tactics are applied will depend on the strategies that have been selected. And – obviously – strategy selection must follow from the values and vision of the business owners.
I do not believe that anyone has ever gone broke from knowing too many business building tactics – BUT a very large pile of business go broke from choosing the WRONG tactics for the time, or from not effectively applying ANY tactics at all.
And the root cause of that failure is generally a gap in leadership technology. Which means that it requires only gaining of the knowledge, followed by the application of the knowledge to produce a different result.
For me – that is pretty close to how I see my role in business coaching.
Have a great week
James
Ps a great article about technology being introduced for restaurants provoked me to write this.
http://www.entrepreneur.com/article/224332?fb_xd_fragment
Business Coach Townsville