[Bites] James Hooper’s Bite Size Marketing Tips #10 – Vampires, Leeches & Zombies


Thanks for still being with us.  And for opening and reading these Bites. This week has a tool that is guaranteed to change your world.

You are really busy these days, right?

And everyone wants a piece of your time.  There is always more to do.  Something to be finished, or started.  So many things to think about and remember…
What if…

What if there was a way to create a whole bunch of new energy, time and potency (what a great word!) – in your day?

A way that was free, could be applied any time, and could be repeated any time you like?

Oh God. “Another fricking time management process!” I hear your mind yell out.  That wont work. The last dozen didn’t…


But this is not about time management.

“Oh – well what is it then? Goal setting?” Nope.

“Focus?” Nope. “Priority management?” Nope.

“All right, I give up. What?


Well, before I get to that, I want to tell you a story about computers. And it will make massive sense soon...

You know how in computers – sometimes they get so full of data in short term memory that they just “freeze”?

It is called RAM [Random Access Memory]. And if you turn on too  many different programs at once – you use it all up – and the computer dies. Then when you turn it off and back on again – that clears all the RAM so it can be used again – and the computer works. (Yay!)

Yeah, yeah, I know..

You already know what I am going to say.  You think I am going to say that your mind is like the RAM on a computer – and that we should just do one thing at a time – or something like that. Right?

Almost.  What I am saying is to consider all those other little programs that start themselves up when you turn on your computer.  You know – the reason why it take so long for the bloody thing to start?  They check for updates, create buzzing noises and they also put little logos on the bottom of the screen that no one actually knows are for but are not game to cancel – you know them.

Well – those little “background programs” don’t usually do anything at all to make your computer more productive – and they take up chunks of RAM – and they actually slow your main tasks down.

And – if you now consider that our brains have a kind of RAM that they use to “do” our thinking – then you will start to get a sniff of what I am saying.

Vampires and Leeches

And here it is.  There is a horde of attention “leeches” that live in your head.  They consist of lists.  Lists of things that you must, should and would like to remember.  Things that are not written anywhere easy to find – so you keep them in the forefront of your brain.

Remember the milk. The address of the new house. The days that Sally is away and you need to organize a replacement for her.  Call Steve today between 2 and 3pm.  That great idea for an article.  Get fuel for the BMW. Undivert the phone. Transfer cash to the tax account.  Etcetera, etcetera, etcetera.

Now – while keeping all those things in your mind – start your actual “work”.  Create that proposal – or whatever you do. The amazing thing is that you CAN actually do some work – with all those lists still intact.  A bit like juggling three balls and saying the alphabet backwards.  Our brains are awesome!

And the business building, life changing, [SUPER BITE] from awesome James is?
Take One Pencil Daily – With Coffee (if you want)

Before you start the day, take a piece of paper (or type if you need the practice) – and simply write all that stuff in your head down.  Yep.  Get the list/s out of your head and onto some paper.

It is like turning off all the little vampire leech programs that run on your computer. Your computer runs faster, better and wont crash. Your brain is the same. Writing it all down – frees up your mental RAM.

This is first part of what I sometimes call “James’s Amazing, Life Changing, One Page, Productivity Multiplying, Goal Obliterating Yet Blindingly Simple in Hindsight Guaranteed (if you do it) Success System” (TM Pending!).  My clients know about it.  It works 100% of the time when clients commit to it.   And now you have the first step to this system.

But for starters – do just this step once per day in the morning – and feel the boost in your productivity (and confidence) instantly.  You can do it after lunch as well.  Imagine what might happen in your business if your own productivity increased even 10%?  Start with yourself – share later when you see results.  [Send me an email with your results and insights!]

Next Bite I will show you how to supercharge this effect with another part of the system. You wont believe how simple and powerful it is. I will also add a list of ways to get FAST CASH into your business.


Another BITE about this effect is to consider that 99% of the people you meet have these lists sucking their brainpower as well. No wonder people often appear like zombies as the marketing world smashes message after message at them.

This is why we need to get ATTENTION before we start to communicate with them.

They wander around, eyes glazed, mumbling silently “Remember the milk, charge the iphone, the car needs 10W40 oil not 20W40…” We have to INTERRUPT their chant before we can ENGAGE with them.

Expect more from yourself,


Ps Have you been to joined our Members List and downloaded the Cashflow Forecasting Tool and the  Impact of Price Increases & Discounts Effect Tool yet?

Pps have you forwarded any BITES to your friends yet?  Remember it is part of the deal –  – and send it to everyone who needs some more productivity… (Or any Zombies you know…)

About the Author Business Coach James Hooper

Townsville based James Hooper: The term "rainmaker" is becoming regularly used in business context as someone whose role is to 'make rain' or 'create growth' in your business. In some senses the term 'business coach' is limiting as it is primarily about optimizing the effectiveness of the owner/operator. Sometimes the leverage is in the business systems rather than in the operator - and focus on that produces the preferred outcomes. Business is a game, a puzzle, a tool to get you what you want in life. Call me for a second opinion (other than yours) on how to make your business give you what you want it to.

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