Attention Townsville Business Owners!
The American Society of Quality Control Says….
You may probably have heard of this study. I have not been able to find the original source – but it has been on the internet since 1997 – so it must be true. And it sounds plausible.
I know that the reasons that I often leave businesses or change suppliers here in Townsville with money still burning in my wallet- wanting to be spent – do match pretty well.
Here we go:
1. Customer was turned away by the indifferent attitude of a company employee (68 percent)
2. Customer was dissatisfied with the product (14 percent)
3. Customer was lured away by competition (9 percent)
4. Customer was influenced by a friend to go elsewhere (5 percent)
5. Customer moves away (3 percent)
6. Death of the customer (1 percent)
If you want to know how to minimise this expensive loss of customers from your business – you better sign up for the Marketing Bites Tips in the Blue Box on this page.
Cheers
James Hooper
Ps Does perceived indifference exist in Townsville stores and businesses? In your business?
Need Business Coaching?