Yellow Pages Headings

How much do you know about Yellow Pages adverts?

* What is a successful advertisement?

* What makes a successful ad?

* The Steps to Yellow Pages success

1. Who [is your target market]?
2. What [do you want to say]?
3. How [to write your advert]

The components of the advert:

-  headline &  sub-headlines

-  body copy

-  keywords

-  pictures

-  call to action/offers

-  typefaces

-  text highlighting/bullets

-  location guides

1. How big [should your ad be]?
2. What else [do you need to think about]?

-  production

-  phone scripts – do you waste your advert when you answer the phone like a dork?

-  stock levels – can you cope?

-  team levels

*   Examples

More articles on Yellow Pages coming soon.

James Hooper

Townsville Copy Writer

07 4721 0525

Ps I have a “YP  Review” Product where I will analyse and give clean advice on your current or proposed Townsville Yellow Pages advert.  $295.

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