Posts tagged as:

Marketing

What will you pay to buy a new customer?

August 12, 2010

Increasingly I am finding that as clients actually “get” the concept of lifetime value it completely changes the way they think about their marketing.   Over the next few articles I will focus on the detail that often helps the idea to “click” in business owner’s minds. Today lets talk about getting new customers – [...]

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What are the little piles of money you are leaving on your business ‘table’?

November 27, 2009

I have a delightful swimming pool at the rear of my cottage.  Being of the belief that I know something about chemicals and how bad they are for us – I have a pool that is fresh water, super low chlorine – and sparking clean.  I use a combination of low level silver and copper [...]

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The Blues Brothers Teach First Rule of Marketing?

November 2, 2009

One of the films that makes me smile is The Blues Brothers.   Quite often while preparing dinner we will roam Youtube, looking for interesting music to play while preparing dinner. There may be a structural change in the world right there.  No longer do we ‘put on a CD’, but simply connect to the [...]

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