Posts tagged as:

business

What will you pay to buy a new customer?

August 12, 2010

Increasingly I am finding that as clients actually “get” the concept of lifetime value it completely changes the way they think about their marketing.   Over the next few articles I will focus on the detail that often helps the idea to “click” in business owner’s minds. Today lets talk about getting new customers – [...]

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Lance Armstrong on “Thinking about quitting” – for when you think things are a bit too tough…

November 24, 2009

“Quit? You know, once I was thinking about quitting when I was diagnosed with brain, lung and testicular cancer, all at the same time. But with the love and support of my friends and family, I got back on the bike and I won the Tour de France five times in a row. But I’m [...]

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The Blues Brothers Teach First Rule of Marketing?

November 2, 2009

One of the films that makes me smile is The Blues Brothers.   Quite often while preparing dinner we will roam Youtube, looking for interesting music to play while preparing dinner. There may be a structural change in the world right there.  No longer do we ‘put on a CD’, but simply connect to the [...]

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“Hope” is not a game plan…

November 1, 2009

“I hope more customers will come into my business this week.” “I hope the Townsville economy will turn around.” “I hope that roll of fat around my waist will just go away.” “I hope my business opposition will do lousy marketing this year just like last year.” It is great to have “hope”, but if [...]

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The Strategies That Will Take Your Business Up Over a 100 Metre Wall Will Most Certainly Take It Over A 10 Metre One..

October 24, 2009

While talking with a very clever business women here in Townsville yesterday, the discussion turned to what is a good target to set over 5 years.   In reference to a new business venture, she said she would be happy with a $5M business value after 5 years. Now that is a great target for [...]

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Selling Your Business in Townsville Area? Three Reasons Why 85% of Businesses Never Sell

October 24, 2009

Author of the E-Myth Series Michael Gerber says that if you don’t sell your business, you have bought it. One of the best coaching questions to business owners is “What is your exit plan?” Stats show that 85% of businesses never sell.  Call any business broker and ask.  [On this subject standby for an announcement [...]

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Does Your Pricing Reflect Your Quality?

October 13, 2009

For a couple of years now I have owned an old Porsche 911.  She appeared one day after I specifically added “I own a Porsche” to my morning goals.  My younger brother rang me and said – “Hey there is an old Porsche out here – and they want to sell it – you like [...]

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Even though it is only September – get ready to get your year in gear!

September 24, 2009

GYYIG – Get Your Year In Gear! 2009 is rapidly ending and 2010 is rapping at our doors.  Are you ready?  Did this year give you what you planned for? For many this is a trick question as you may have done more planning for what they will wear on a long weekend away than [...]

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Robert Kiyosaki’s 6 Steps – Want to know a business secret?

September 24, 2009

Do You Want To Know Another Secret? Read the following sentences carefully.  There are not many words – but they are powerful in your business. In general, successful businesses follow a certain path of development. There is the fundamental area [MASTERY] that needs to be done first – to ensure there is a consistent base [...]

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