Here is a shortened video (at the bottom of the post) without my preamble about what to look for. This is one of the best real world examples of the use of anchoring in politics I have come across. Just watching the video will give you a better understanding of anchoring.
Remember it is not good or bad that the PM is learning to use these skills. Doing it well is akin to singing and dancing well at the same time. Or learning to play the harmonica while singing, playing the guitar, and doing a little dance.
Remember also that before I pointed this out – most people thought she was just waving her arms around, and that her “body language” coach had gone over the top. We naturally miss the creation of anchors when we are focused on what is being said – which is why they are powerful.
To keep things simple I have only covered a couple of the things the PM was doing. How many more can you see? Is there anything unusual in her head movements? Or the way she says certain words?
Perhaps it is time to run a class for politicians on secret persuasion techniques?
Does this make you wonder what else you are not seeing? Know anyone who waves their arms around when they talk? Are they hypnotizing you? Or are they just being expressive?
Townsville based James Hooper: The term “rainmaker” is becoming regularly used in business context as someone whose role is to ‘make rain’ or ‘create growth’ in your business. In some senses the term ‘business coach’ is limiting as it is primarily about optimizing the effectiveness of the owner/operator. Sometimes the leverage is in the business systems rather than in the operator – and focus on that produces the preferred outcomes.
Business is a game, a puzzle, a tool to get you what you want in life. Call me for a second opinion (other than yours) on how to make your business give you what you want it to.