by Business Coach James Hooper on 10/22/2010
Townsville Business & Internet Marketing NewsThere is a line in the movie Mary Poppins that says “a job well begun is a job half done”. It of course leads into the song “A spoon full of sugar helps the medicine go down.” Obviously Mary was referring to the work of Deming (or maybe that is [...]
by Business Coach James Hooper on 09/16/2010
Townsville Business & Internet Marketing News[flashvideo file=http://seminar.com.au/wp-content/uploads/2010/09/Leonardo-and-Albert.mp4 /] What Would Leonardo da Vinci and Albert Einstein Say if They Saw The Current Business or Marketing Plan of The Average Townsville Business? Answer: If they had their business hats on – they would ask to see your cashflows before they considered your marketing. Is there much [...]
by Business Coach James Hooper on 09/15/2010
Townsville Business & Internet Marketing NewsAttention Townsville Investors – SMSF & Others Over the last few months I have been testing the Trident Confidential Report. Each Wednesday an email comes with a great review of what is happening in the markets around the world plus a listing of the the current recommended portfolio. Last [...]
by Business Coach James Hooper on 09/06/2010
Townsville Business & Internet Marketing NewsStrategic Thinking In Your Home Town – Eg Townsville Somewhere in the world you woke up today – I woke up in Townsville in Northern Australia. And then – through a series of unique events today you have now found yourself reading and wondering how strategic thinking applies to you. [...]
by Business Coach James Hooper on 08/31/2010
Townsville Business & Internet Marketing NewsYes – it is true – September is really International Strategic Thinking Month. Once we let of the inference that the other months are not strategic thinking months – this can be a great opportunity to add massive leverage to all areas of our lives. Strategic Thinking for Life Has [...]
by Business Coach James Hooper on 08/19/2010
Townsville Business & Internet Marketing NewsWho Wants a Marketing Plan Right Now That Makes Targeted, Ready to Buy Prospects Call Your Phone? Lately I have felt like doing more marketing. Not sure why – maybe it was being briefly lured into the marketing side of politics. So – what is YOUR marketing doing for you [...]
by Business Coach James Hooper on 08/17/2010
Townsville Business & Internet Marketing NewsMarketing Townsville – Are You Wasting Your Yellow Pages Dollars? There is a fundamental that is often missed in local business marketing.. We can use the Townsville Yellow Pages as an example because the YP bees are buzzing again. Your rep will be calling – asking you to DECIDE your [...]
by Business Coach James Hooper on 08/16/2010
Townsville Business & Internet Marketing NewsIt is now Monday morning here in in Townsville, Australia – and the 2010 Federal Election is on Saturday. Adverts must cease on Wednesday night – due to the “media black-out” - a bizarre rule that somehow helps the voters to be less “affected” by advertising. Or something like that… [...]
by Business Coach James Hooper on 08/13/2010
Townsville Business & Internet Marketing News One of my favourite stereotypes is the “Pony-tailed Advertising Genius”. Back in the eighties and nineties when the big advertising agencies were pumping out the great jingles about margarine (you orta be congratulated) and football (up there cazaly, simply the best) and so on – the marketing types [...]
by Business Coach James Hooper on 08/12/2010
Townsville Business & Internet Marketing NewsIncreasingly I am finding that as clients actually “get” the concept of lifetime value it completely changes the way they think about their marketing. Over the next few articles I will focus on the detail that often helps the idea to “click” in business owner’s minds. Today lets talk [...]