Townsville Yellow Pages Issue Date For 2012 is “April 12th”.
That is when I understand they will begin delivering here in Townsville.
To find this out I had to call their 132378 number – as it was not clear on the webpage. It was interesting listening to the messages that preceded me talking to my “Customer Care Associate in Melbourne (not overseas?) “. It seems that all the cover letters sent out with Proofs for Adelaide and Melbourne were incorrect – but the proofs were correct. I guess there must have been enough confused/annoyed business owners calling them to warrant a message.
Townsville Businesses – Start Measuring Your Incoming Leads Now…
Anyway back in Townsville – if you are strategically still using the Yellow Pages [Discussed in other posts that it can still be a great investment] then you have about 6 weeks to measure your lead sources “Before” the book comes out.
Why? Because if you are undisciplined in this regard – and do not know the source/number/conversion rates of your leads – how are you going to decide what marketing is working. or not? And when the Yellow Pages reps start buzzing around wanting to lock you in for the next YP – how will you know what to do?
Globally, printed YP results are being smashed by local internet marketing. For the price a largish yellow pages advert – you can do an awful lot of good things with websites, social media, direct mail, and so on. Or – if you have all that planned and sorted – depending on the results of your lead source measuring after April – just put the money into your wallet?
Notice the Newsletter/Bite Size Marketing Tips sign up in the right column – join and discover a huge raft of things you can do to immediately make your business more profitable/valuable – and it comes in little, bite-size lessons.
The video below just made me laugh – because I remember a lot of business names designed just for Yellow Pages.
Have a groovy day
James Hooper
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