Yellow Pages Headings
How much do you know about Yellow Pages adverts?
* What is a successful advertisement?
* What makes a successful ad?
* The Steps to Yellow Pages success
- Who [is your target market]?
- What [do you want to say]?
- How [to write your advert]
The components of the advert:
– headline & sub-headlines
– body copy
– keywords
– pictures
– call to action/offers
– typefaces
– text highlighting/bullets
– location guides
- How big [should your ad be]?
- What else [do you need to think about]?
– production
– phone scripts – do you waste your advert when you answer the phone like a dork?
– stock levels – can you cope?
– team levels
* Examples
More articles on Yellow Pages coming soon.
James Hooper
Townsville Copy Writer
07 4721 0525
Ps I have a “YP Review” Product where I will analyse and give clean advice on your current or proposed Townsville Yellow Pages advert. $295.