One of the films that makes me smile is The Blues Brothers. Quite often while preparing dinner we will roam Youtube, looking for interesting music to play while preparing dinner.
There may be a structural change in the world right there. No longer do we ‘put on a CD’, but simply connect to the web -and expect places like youtube.com to have a video clip for most any music group we can think of.
Tonight we moved from Handel’s Messiah to the ballad “Hallelujah” sung by various stars, to eventually The Blues Brothers. (Just scroll through ‘related videos’ to experience this experience.)
What is the marketing lesson? Well – watch the clip in the right of screen “Rawhide”. When faced with a market that does not want what we are offering – what do we do? First we stop and think “Hmmm, what do they want?” Then we devise something to “test” that may meet THEIR criteria. Then we test – and pay attention to the response.
I will let you just watch the video now – and enjoy the retro strains of Hollywood doing what it does best. May as well turn it up.
As you listen – what are you doing in your business that is not meeting the desires of your chosen audience? Do you need to change your playlist? Or your venue? Are you listening to your audience?
Cheers
James
Ps – the first law of marketing is “WHO”. Until you define your market – it is impossible to design a campaign that will reach them effectively.
Pps – and if you are going to live your life – you may as well live it LOUD. Enjoy your food, scoff your wine, and dance without regret. And if you have the privilege to be able to do some marketing – use emotion to shine in our current mono-coloured world of advertising.
Business Developer and Coach, Townsville