Education has the greatest leverage. Investment in learning is the most efficient way to change our lives and the world (for the better).
People choosing to invest in solar panels, inverters, storage and so on have a few fundamental things to understand before they can make a prudent decision. Because of the nature of the industry, you cannot always rely on the commission based sales people.
When purchasing anything – there are basically two groups. Those who believe they ARE ready to buy, and those who are GETTING READY. Sometimes those who believe they are ready – are just kidding themselves and would benefit from more of the actions that the GETTING READY crew take.
We will go into the significance of this for all business owners in a later post – because it can be the basis of making your entire marketing program 5 to 10 times more effective. In a nutshell:
“If you attempt to use NOW READY tactics on people who are only GETTING READY your conversion rate will be dismal.”
The example of this solar power company (who I recommend personally as being the most knowledgeable for the info you need, and trustworthy in terms of the value they deliver with solar power systems and storage) is that they know that it is different strokes for different levels of readiness. I love their course – it made my transition from GETTING READY to NOW READY short and enjoyable.
Townsville based James Hooper: The term “rainmaker” is becoming regularly used in business context as someone whose role is to ‘make rain’ or ‘create growth’ in your business. In some senses the term ‘business coach’ is limiting as it is primarily about optimizing the effectiveness of the owner/operator. Sometimes the leverage is in the business systems rather than in the operator – and focus on that produces the preferred outcomes.
Business is a game, a puzzle, a tool to get you what you want in life. Call me for a second opinion (other than yours) on how to make your business give you what you want it to.