So – what can Jake and Elwood teach us about Marketing?
Well – it is pretty simple. When you follow the first rule and find out what they want – well, offer them some more of the same or similar.
In the movie the video on the right follows that of the First Rule. Have a look at it now and enjoy how obvious marketing can be. Even in a regional city like Townsville – the lessons are easy to apply in any business.
My Third Rule of Marketing is coming soon. Can you guess what will be involved? Will there be music?
Townsville based James Hooper: The term "rainmaker" is becoming regularly used in business context as someone whose role is to 'make rain' or 'create growth' in your business. In some senses the term 'business coach' is limiting as it is primarily about optimizing the effectiveness of the owner/operator. Sometimes the leverage is in the business systems rather than in the operator - and focus on that produces the preferred outcomes. Business is a game, a puzzle, a tool to get you what you want in life. Call me for a second opinion (other than yours) on how to make your business give you what you want it to.