by Business Coach James Hooper on 03/05/2012

Attention Townsville Business Owners! The American Society of Quality Control Says…. You may probably have heard of this study. I have not been able to find the original source – but it has been on the internet since 1997 – so it must be true. And it sounds plausible. I know that the reasons that [...]
by Business Coach James Hooper on 03/05/2012

Words have power. No doubt ’bout it. Buckminster Fuller called language one of the most powerful inventions of man. So? Well – you can just read a pile of words and you WILL be changed. Over the next few weeks I am going to add words to this post – that if you read them [...]
by Business Coach James Hooper on 02/24/2012

Townsville Yellow Pages Issue Date For 2012 is ”April 12th”. That is when I understand they will begin delivering here in Townsville. To find this out I had to call their 132378 number – as it was not clear on the webpage. It was interesting listening to the messages that preceded me talking to my [...]
by Business Coach James Hooper on 02/20/2012

“The Sex Food So Potent That Priests Were Forbidden To Eat It…” What is the common first step for every campaign for getting your target market to read {or listen/watch} your message to them? What is it that made you open this post after reading just the headline? How will you feel if you never, [...]
by Business Coach James Hooper on 12/13/2011

This sales letter produced sales for the Wall Street Journal for over 25 year. What lessons does it have for you and your business? Dear Reader: On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. they were very much alike, these two young men. Both had been [...]
by Business Coach James Hooper on 11/23/2011

One of my new favourite quotes came to me again this morning… It came while I was allowing myself to dawdle amongst what felt like a ton of “stuff” that was “having” to be “done”. W. Edwards Deming said “It is not necessary to change. Survival is not mandatory.” Bastard. Survival is not mandatory. A [...]
by Business Coach James Hooper on 11/06/2011

Internet Marketing for Townsville Businesses Over the last few months I have been reviewing and testing various internet marketing techniques and processes for “local” businesses. Most of the online presences of Townsville businesses have rather large gaps in them. The most obvious is the failure to get their businesses properly registered on Google Places. Of [...]
by Business Coach James Hooper on 10/23/2011

Google Search Quality Rating Guidelines Download (Be Fast?) It is always interesting to watch the waves of hysteria that sweep across the web. Right now – anyone with even a vague interest in SEO and web development is searching for a copy of the Google Search Quality Rating Guidelines that were supposedly “leaked” accidentally by [...]
by Business Coach James Hooper on 10/03/2011

Just testing a new toy that makes a video pop out when a mouse moves over a keyword. Test keyword for video is [textAd1]. Hopefully a youtube video will load when you mouse over asthma. Ok – video not working try audio. [textAd2] James
by Business Coach James Hooper on 09/05/2011

How To Use Imaginary Space Travel As Your Unlimited Source of Clarity & Motivation.. One of the traps of business, or any endeavor, is to keep focused solely on the “doings” that businesses need to get done. Our nature is get drawn into the stickiness of “concentration”. When you are at the movies, you may [...]