Chances are – that even though
you are visiting this page right now
- you do NOT want business coaching…
Nope. Not even a little bit. No matter what well-meaning people may have told you – it is not business coaching that you want.
You don’t want to have regular meetings with someone you don’t really know, who is going to make you do things that you have successfully resisted doing for ages. You don’t to invest the time, and have the “learning” experiences, and have to answer tough questions.
You don’t want that. Some people might try and convince that you do – tell them to “rack off”.
What you actually want is RESULTS. And the ONLY way to get them is with change. And – at this lower level – you see that coaching is the most predictably potent tool for change that is available.
But – you are not paying for coaching, you are paying for the changes that gives you the RESULTS.
And you CAN do it by yourself. People have been changing themselves and their results for thousands of years. You can do in every field from health to golf to business. You DO NOT NEED A COACH to get what you want in life.
In fact, your activity right now in even considering finding a “good one” is very likely part of your “usual” method you use to avoid doing the things you already know that you should be doing instead – right now! Is that true?
Does part of you know exactly what your most important thing to be doing instead of “researching” business coaching? If I said “Right now, make a list of the 5 most important things that you need to get done in your business over the next 60 days.” You could do it, right?
You might lack the confidence to believe that these are the OPTIMAL strategic things to get done – but you would have a good crack at it. Now what do you think a business coach is going to make you do? Nothing you can’t do yourself.
Let’s pretend. Say you call me and make a time to meet. We get together in a week or two. We chat, About business, about weather, about stuff.
Then I ask this exact question - ”So (Yourname), why did you agree to see me today?”
And you will give an answer like “Well – I want to make some changes in my business.” I will write your words down – exactly as you say them. Then I will say something that rewards you for answering my question like “Good, That makes perfect sense. Thank you.”
And then I will ask you exactly “And (Yourname), just so I am clear. What is important about making those changes in your business?”
And you will give me your second level value – something like “Well, I really need to get the business to grow and get it ready for sale within 3 years.”
Once again I will reward you for answering the question. ”Awesome. That is a good goal. Nice.”
And then I will say almost exactly “Now, just to be completely sure that we are on the same page, just out of interest – ultimately – what will growing your business and having it ready of sale within three years, give you or do for you?”
And you will give me a main response which will be one of two types, and a couple of other items. And I will write them all down carefully. Why?
Well without going any further – you can write down your own honest answers to the questions above – and you will already be miles ahead of where you were before you came to this webpage. You don’t need a “coach” for that. Do you?
Just a side note: If you are in “sales” of any kind – then be aware that the questions above are the most potent, barrier breaking, effective process available – even when used as inelegantly as I have above. Everything from retail to insurance to increasing the chance of a second date with the life partner of your dreams.
Now once we BOTH know what is important to you about your business changes needed – then I might drill down just a little to create a timeline for your strategies. A question like - “Great. Well done. Now, if you were planning to be ready to sell within 3 years – what do you believe would need to be different for your business to be ready? Hmmm. What else? What else? Good. And in what order would it make sense to get these changes completed? Good, Yes. Yes.”
Wow. Still no “coach” needed. Just get hold of the right questions an off you go. Unstoppable.
And once you have this much done, then each “change” needed – which is the difference between what it needs to look like and what it looks like now – can be further refined and made into simple action steps. This is not rocket science. You CAN do it yourself, or with your accountant or a friend or partner. In fact – you most likely have most of this done already – and are just waiting for a sign from God to tell you that “You are wasting your life – please either get on with it or stop moaning.”
Here is another coaching question:
“If you live for 80 years – that is 4160 weeks – how many weeks have you got left in you as of this week? Good. And if you really decided to – Could you find JUST 30 MINS PER DAY (5 days a week) for ruthlessly getting the things on your list done? Our 3 years goal times 45 weeks (holidays!) is 337 hours. That is over 8 weeks full time. Now if you put a little box next to each action item on your list with your estimate of how long each action should take, and added everything up – and tripled it for luck – you would still not get close to 337 hours.” Once you get started on the your actions – they do not take very long at all.
It is time you waste getting to taking the first action, and then the time between the actions that is your life dribbling away. How much life have you dribbled away by not just doing what is on your list each day? Stop it! And the “secret” – do whatever is on your list FIRST every day.
No coach needed. Only some changes in what you consistently “do”.
So why do people still persist in paying “Business Coaches” (like me) large sums of money for long periods of time?
Well. Here is one truth. People will resist change, even when they know it is the right thing for them. And having someone hold you to account over what you are promised to the world (and to yourself) that you were going to take action on – is very powerful. This accountability will make you do more. But you can still do it yourself!
There is another truth. A coach who has helped other people follow a similar path previously – will most likely pick up some some time and money saving “shortcuts”. This applies directly to the experience and training of the coach. For example – in marketing knowing what predictably works better and where the best leverage is. In systems – knowing what it should look like, how to test it, how to keep it going consistently, and even knowing what a “process map” is or why most businesses need them. And so on for finance, sales, and general strategy.
And yet – all of that CAN be gained from reading a few books on each subject – or by hiring consultants in each field.
Over the last decade or so as a business coach, there is another reason that moves up the list as the businesses grow and become more successful. It is that there is a level of trust created that means that business owners have someone on their team who is absolutely on their side. Someone who will ask the toughest questions because that is their role. The way that I view clients is that by definition a client means “under my protection”. And if you are seeking a general business strategy that will make you business prosper and grow vigorously for years to come – I invite you borrow that definition. It is the key to creating powerful marketing, and massive client retention. It works with all my clients in their businesses and makes decisions simple and more predictably effective.
So – you don’t want a business coach. You probably DO want some change. You can make these changes yourself, no question. A coach can keep you more focused, and can guide you through the swamp full of quicksand that will trap you and steal your energy and time. It is the fact that we all have limited time that makes coaching so powerful.
And the eventual reason people do pay handsomely for someone like me to coach them is because they finally realize that their time is worth more than any amount of money. Your time is your only limited resource, and coaching can help you achieve the changes YOU WANT much faster. That is where the value is.
Now – if you have read this far – what does that mean?
One thought is that you are considering becoming a business coach, or you already are one, and are ‘borrowing’ my ideas.
The other is that you do need change in your business (and therefore in your life), and you have convinced yourself that coaching might shorten the time to reach your goals. If so, what do you think your next step should be?
About me: If and when you meet me – please be aware that I will not attempt to “SELL” you into any of my programs. In fact – “selling” will be limited to the 4 questions listed above. If you cannot or will not answer them – it is unlikely we would be a good fit and we will go our separate ways. Early in my career I tended to use my fairly prodigious powers of persuasion to sway people to join me. Now you can simply expect my full attention with the goal to determine if we have the basis for a good (mutually profitable) long-term relationship.
My style is not for everyone – and that is absolutely ok.
In 2013 I will be releasing some new, innovative programs that will further accelerate my clients momentum, so right now is always a good time to take action.
You can contact me on 0410 326 525 (leave message) or use the contact page form.