Yellow Pages Season Hits Townsville
Five Biggest Fatal Mistakes in Townsville Yellow Pages Ads
September is the start of the selling season for Townsville Yellow Pages .
In the lead up to the closing date your ‘Yellow’ rep will be buzzing you.
Pressure will start to build and decisions made about size, design and categories.
Townsville business owners know they must act, but most wait until the last 10 minutes.
Same as last year..
This means that many ads are left the ‘same as last year’ or changes are made without any guidance or clear thinking.
“97% of Yellow Pages are ‘duds’”.
Adults use the YP on average twice per week, and 88% of them intend to purchase.
20% of YP users want more information, which is why a website is so important.
Biggest YP Mistakes for Business Owners to Avoid
To help rushed business owners here are the James Hooper’s Five Biggest YP Mistakes to Avoid in Townsville Yellow Pages.
- Biggest error by far is not recording the number of calls and sales from your YP investment. Unless you measure we can’t know if a change in the ad improved sales or not.
- Not having a headline or putting your business name as headline. The single best way to increase sales is to have a headline that benefits your target. This true even for small ads.
- Failing to plan the ad and letting the YP create your advert for you. This leads to imitation of your competition.. YP is a major investment and can pay off massively. Either learn the basics or pay a copywriter to do it for you.
- 42% of people will contact two or more businesses. Mistake 4 is not having your receptionist trained for the incoming call. Some simple scripts can double your YP returns.
- Final mistake is not increasing the size of ads that work and failing to place ads in multiple categories.
Yellow pages can and should be a gold mine if simple rules are followed. Business owners can learn them easily or outsource the task.
Cheers
James Hooper
Ps I have Yellow Pages Health Audit Package designed to help business owners get full value from their YP investment. From $295 per advert.
Call me on 07 4721 0525 or email me on james@seminar.com.au