This little video has some very valuable marketing tips that are able to be used by businesses of all levels.
The one strategy that is most often missed is the spreading of your marketing to include retaining and increasing the ongoing value of your existing customers. Without this – your business will leave a ton of sales money on the table, and the extra cost of continually having to fish for new clients will smash your margins.
The Marketing Bites Newsletter has more on this, but if you are making too much money predictably and continually with hardly any effort – then don’t subscribe. After all – it is pointless discovering very cool and powerful marketing and systems strategies if you are not going to apply them, right?
When you subscribe you get the marketing mini-course each week until it runs out, plus the newsletter on full moons.
Please comment below – share your insights with the rest of us. I believe that sharing creates more – and also that writing or talking about our insights encourages our mega-brains to give us more insights!
And stay tuned for more from the Townsville “Profit Ninja”!
One of the benefits of being a coach is the existence of a “reality” mirror. This morning as I sat thinking of my clients and planning the week – I recalled an article I wrote over 13 years ago.
When I say “coach” – I mean every person who is ever aware of the processes you follow – because ultimately each of us is our own coach – and you are responsible for our your own action or inaction.
This article below was important to me for years and helped me to success. You are welcome to borrow the metaphor and use it any time you feel fear, or an inner discomfort that is a signal that there is a very fierce (but imaginary) lion stalking you. And once you remember that it was YOU that imagined this lion into existence – first the cheeky grin, THEN the pulling of his beard!
Enjoy this article:
Who do you serve – your fears or your desires?
Check yourself hourly to find out the motives for your actions – is the motive one of fear?
If you act because you are afraid, and focus on acting to avoid some event (that you are focusing on and rehearsing in your mind), you will never have peace.
An example of this might perhaps be you are walking down a street and you see a face in the crowd that you have not seen for decades.
You have a choice – pretend not to have seen, or wave and acknowledgement and spend a few moments to catch up. If you lower your eyes, or pretend to look in a store window – you are acting out of fear.
Such actions reinforce themselves on you, and weaken your power.
Perhaps your fear is some report you have been avoiding – or doing some paperwork (like a Will or tax returns). Perhaps it is making contact with a once close friend or relative that you are out of touch with – and are hesitant for fear of rejection. Perhaps it is returning a phone call that could potentially be a bit messy.
You must walk up to the things you are afraid of (your lions). If you run away, your fears (lions) will chase you.
The lion takes it’s fierceness from feeding on your fear.
Walk up to your lion, facing your fears, and they will disappear.
Just for today…
So as this day passes, when moments of choice appear, choose not to act by fear motive, but instead act in the faith that each event comes for your eventual personal benefit, and you find an immediate boost in your enjoyment of life.
Walk up to your every lion, give a cheeky grin – and PULL HIS BEARD!
Copyright James Hooper March 7, 1999.
P.O.Box 2094, Townsville, Qld 4810, AUSTRALIA
No doubt ’bout it. Buckminster Fuller called language one of the most powerful inventions of man.
Well – you can just read a pile of words and you WILL be changed.
Over the next few weeks I am going to add words to this post – that if you read them – will change you. So remember to subscribe – both to RSS and to the newsletters in the blue box.
“The few who do are the envy of the many who only watch and want.” Jim Rohn
“Excellence is not an act, but a habit.” Aristotle
“Success leaves clues.” Tony Robbins and also:
“It is your moments of decision that your destiny is shaped”.
Set #2 Coming Soon.
This from Victor Hugo:
“He who every morning plans the transaction of the day and follows out that plan, carries a thread that will guide him through the maze of the most busy life. But where no plan is laid, where the disposal of time is surrendered merely to the chance of incidence, chaos will soon reign.”
Victor Hugo was around in the 1800’s. He was prolific and produced many masterpieces. Are you prolific?
One of the traps of business, or any endeavor, is to keep focused solely on the “doings” that businesses need to get done. Our nature is get drawn into the stickiness of “concentration”.
When you are at the movies, you may be aware of sitting in the cinema. Then, moments later, you are completely contained in whatever place the director of the (great) film has moved you to.
You are no longer sitting in the cinema – you are in space, or in a desert, or somewhere.
Your focus can not be in both places at the same time. Not only that, you will not be consciously aware that you have moved from the cinema – until something pulls you back. The film might end, you might get a cramp in your foot, the person in the next row might cough loudly. And then you will be conscious again that it is a film.
When you are working “in” your business, that is where your focus is. Delivering great customer service, completing a sales proposal, completing tax reports, driving the truck safely…
It is only when something “pulls” you from that reality, does your conscious awareness shift.
There is a term that confuses a lot of people called “working ON your business”. One simple way to determine if you awareness is ON the business is to think in terms of elevation.
If you are “IN” busy traffic – you see the cars in front of you, beside you, behind you.
If you are in the traffic reporting helicopter looking on the mass of cars – you might consider yourself “ON” the traffic.
What if you periodically took the time to take a “helicopter” view of your business?
From that height and distance you will have a different focus.
Questions like – just where exactly is my business going – and is that what I want for it and myself?
What are the opportunities that I can see from my helicopter – that I did not see while ‘in” the traffic (business)?
What are the challenges ahead that I can see now from the chopper – how can I avoid them or profit from them?
In a nutshell – use the altered view to get insights and clarity around your business, how it operates, it’s environment, and whether it requires an adjustment to give you what you want from it.
In a sense this is what a good business coach can help you with – sort of like someone to firmly lift you out of the business so you can look “ONTO” it.
There is another level of course, and it can help with making decisions about change in your business.
It involves using a spaceship and going first into orbit around our Earth.
From there, the significance of the decisions that we make IN our businesses is made puny. Our individual business is unlikely to even be visible from orbit. From there in orbit – it is easier to use a different emotion to think about what is important about our businesses. The distance allows us to disconnect from the (probably) petty pressures that would otherwise direct our thinking if we were still right “IN” our businesses. We can become more aware, literally, of the “bigger picture”.
If we zoom off to a place where even the Earth is not visible – we can allow ourselves to further bathe in that ‘bigger picture’.
One of the definitions of leadership that I like simply refers to a leader as someone who can see a greater distance and bring a greater benefit to all because of it. There are obviously other skills in leadership – but the ability to switch from wide to narrow focus and back again ranks very highly among them.
It is this that allows a leader to share a (big) “vision” that enrolls followers to move in the direction of the vision.
So – the lesson?
Invest the time to pop out for a regular (daily or weekly) helicopter trip to look “ON” to your business (and your life in general). What would happen if you did this BEFORE your daily/weekly team meetings?
And then regularly – at least quarterly – slip off into space and from there determine that you are doing what is most important in your business (and you life).
This “bigger view” will help you get clarity on your values (what is important to you). And that combined with your (big) vision, and your role clarity (what you need to get done) – will create an unlimited source of motivation for you.
Have a surprisingly awesome day!
Business Coach Townsville
“…To every man there comes, that special moment when he will be tapped on the shoulder and offered the chance to do a special thing unique to him.
What a tragedy if that moment finds him unprepared or unqualified for that work which could have been his finest hour.”
The video below explains how to use this simple Excel spreadsheet to see the impact on your bottom line of price increases and decreases. Eg what does a 10% price rise do to your profits? And how much do you need to increase your total sales by to make up for a 25% discount? Easy. Just fill in the orange cells and it shows you.
This is a simpler version that can give great insights to what happens to your break even point when you alter your price. And will bring you back to reality when you are considering the idea of “making up for reduced margin with greater volume”.
Please click the little white icon in the bottom right of the video box below to make it big enough to see clearly. [Sorry about the horrible music – will get some more awesomeness for the next video!]
To get the tool for free – just subscribe using one the many red “Subscribe Today” boxes scattered all over the site. I promise to never bore you or send anything that I don’t think is valuable for you. And my list is not for sale or rent.
Business Coaching Townsville.
“It is not the critic who counts,
not the man who points out how the strong man stumbles or where the doer of deeds could have done better.
The credit belongs to the man who is actually in the arena,
whose face is marred by dust and sweat and blood,
who strives valiantly, who errs and comes up short again and again,
who spends himself for a worthy cause;
who, at the best, knows, in the end, the triumph of high achievement,
and who, at the worst, if he fails, at least he fails while daring greatly,
so that his place shall never by with those cold and timid souls who knew neither victory nor defeat.”
The Triad of Personal Success
For each endeavor in your life right now – whatever your level of vision for it, whatever the size of your role in it’s achievement, and whatever the value that your mission brings to the world – you can be less cold and timid…
Increase your vision, increase your role and increase the clarity about why it is important for you and what it will do for other. Increase all three.
If you have a business – define your current role, define your current vision, and list what is important about it. In writing – write fast and use shorthand. Now – turbo it by increasing each of those three items. The bigger each items becomes – the greater your power to achieve them.
As General George Patton said once in a famous speech –
“That is all.”
Business Coach Townsville
Here in the tropics of North Queensland it is the “wet” season. And it has reminded me to keep my “thinking powder” dry. Back in the last century (and the one before) it was essential for armies to keep their gunpowder dry. And it was prudent to do so because without it they lost their ability to make things explode.
The analogy can be applied to our success thinking. Did you ever meet someone who when asked how business is – always gives an answer which gives you the feeling that they are under a big, wet, smelly blanket which makes their view of the world pretty dire and miserable. And that they believe by sharing their view of how awful things are they are somehow helping you? Kind of – “Hey come over here with us and you can share our heavy, dark, dingy, wet blanket!” You will be safe here.
And that is a great way to put out a fire. Throw a wet blanket on it.
So the next time you are ready to add to your success list – consider – “Is my success powder dry?” Because if it is not – your spark will be wasted.
But how do you know if your powder is dry?
The first clue is in the words we use. Both the word we share with others and the word we say to ourselves. “I am so sick of ……” “Why does it have to be so hard to get anything done?” “You can’t do that because…” “I don’t have time to ….” “I am struggling to ….. already”.
Another clue is the people you hang with. And the words they use while you nod to them.
Another clue is whether you have goals, and that you know what they are. Have you noticed that if you walk done a busy street with no particular place to be – it is hard to get though the crowd. But as soon as you begin to move with purpose – they get out of the way?
I am becoming crystal clear that choosing not to think about what I want is the most leveraged way to choose to be a victim. Without this controlled thinking it is impossible to apply strategy or get effective work (achievement) done. We cannot design a system until we first have a goal or purpose for that system.
The clearer the output of a system is described, the more potently the system can be designed to produce it. Each reduction the clarity of the ideal output description results in continually reducing ability to apply power. Until the ultimate level where there is no power – and the only choice is to drift on the tide. A true victim.
So – think just for a while about how dry your success powder is right now. And the evidence of it’s wetness will be the existence of your clearly stated goals, ambitions, desires, ideals or even preferences.
Stand by for Part 2 next week.
Business Coach Townsville
You have probably already noticed that often the most profound insights come from a series of almost unrelated events. And that often these events can happen even within a day?
This week was a fairly “normal” week. Yet the events of:
– Discussion about the works of Walter Russell
– The lack of progress on a long term building progress
– The birth of a client’s lovely baby girl
– Having finished moving about a thousand of my books after finishing sorting after the Cyclone hit which ‘forced’ me to re-organize them
– Cesar the dog training guy talking about excitement in dogs
– And the brief comment amount about my decades old Baroque Music CD on Facebook that their pet Pug and Macaw loved the music.
I have read that creativity can have (at least) two sources – compiled or original. Compiled means you take a little piece of that and add it to this and then some of that – and the mixture produces a brand “new” item. Original implies something new that was not synthesized or compiled.
The synthesized insight this week is that it is not our “work” that exhausts us sometimes – but our “state” when we are doing that “work”. (An exception might be really physical work – but I believe that even that is reduced by a tolerance effect – but that is another discussion.)
Huh? Well perhaps an example. One of my clients was going through a serious growth phase, and when questioned about how they were going, the answer “We are struggling. We are worn out.”
Their “work” is creative. It has deadlines, but is the kind of activity that my clients enjoy – usually. Importantly – the ‘state’ is obvious. What are you doing – I asked. The answer again “We are struggling.”
My response – “Well stop it. Stop struggling. Struggling is hard work. It is exhausting. And it does not help you get your work done.” Nope – didn’t get it.
So – imagine you are in a lake. In this lake your ‘job’ is simply to count backwards by three from 400 – which is about as mentally tough as most office jobs get. Now – if you let your body turn vertical – you will begin to ‘struggle’ to do that AND get your work done. You can thrash and splash and get panicked and stressed about going under. It will be exhausting – and your work will suffer.
Or – you can choose to float on your back. And you can choose to do it “WITH EASE”. And you will not be nearly so ‘exhausted’.
In a nutshell – struggling more does not get more ‘work’ done. It may in fact completely destroy your ability to get things done well.
When your dog is jumping around because you picked up his walking lead – it is not because they are “happy”, it is because your dog is “excited”. It is different.
When you are struggling with your work or life – the struggling is internal. You are choosing to do it. In the same way that you can train your dog to be calm [and not destroy the house] before a walk – we can train ourselves to not enter the state of struggle – but instead choose a different state.
First step is to recognize that struggle is something we do. Awareness. Then notice struggle does not actually help us much – apart from sympathy or misery sharing with other losers. “Wow – you struggled all day – you poor thing – diddums – me too – lets get drunk and talk about how tough it is and relieve the pressure.”
So what does “struggling” at your work give you? A great excuse to not do your share of the housework [so tired!], or to not exercise [so worn out from sitting down all day struggling], or to use coping tools [TV, drugs, sex, sugary food]?
So once we are aware of this ‘struggle’ waste – choose to replace it with something that gives us more.
Maybe you, like me, enjoy the idea of doing it ‘With Ease” or “EASILY”. You get all your stuff done [easily], not exhausted, spare time, see more opportunity, attract other people who do it [easily], more fun. More goal achievement, higher self esteem, more wealth health and happiness?
Or are you addicted to the state of “struggle”? Are your ‘rewards’ for your struggle just too good to give up?
Well to finish – think of the Spice Girls [I think] song – “Tell me what you want, what you really, really want!” And then compare what you get from being exhausted/frustrated/victimized by struggling. Then choose. And if you fall back in to the web of struggle – stop, float, and choose again!
Have a great weekend [easily]
Ps Walter Russell was a genius from last century who reminds me constantly that what we see is not real, and that separation is a illusion. We are all connected.
Pps New born babies have not yet learned how to “struggle”
Business Coach Townsville