Category Archives for Townsville

Stop Working, Start Dominating… The Nutgrass In Strategic Planning

Dude – Business Sucess is Innovation and Marketing + Delivery (that is valued and done to “standard”)

Sometimes I like to sit and think. Other times to just sit.

What recurs are simple ideas.

If your business is not growing, bro, it is stagnating. And by growing I mean in the biological sense.

Throw out a little sprout on the tree. No new shoots means you are made of old, dead wood. And decay is coming.

And when you get a nice sprout going on – unless the right people know about it, understand it as much as they need to, value it, desire it or need it – it will not draw the “sunshine of the money” to sustain it.

There are the extra shoots on your existing branches – product improvements, variations, extra options colours and flavours. And there are the new branches. And there the seeds that your success sperms across into new markets.

In my yard I have nutgrass. It is by definition a “weed”. But is has my admiration. It has the goal of total domination of my yard. It defends the areas where it is market leader, and it sends continual military forays into the areas it does not dominate. It is ruthless. It is focused. Is is winning.

My insight today is that unless your business has the clear, no fuss, no doubt, no choice mission that it is to ultimately DOMINATE whatever sandpit you define as yours – your strategic choices will be underwhelming in their success. Not matter what squishy guff you write on your documents about visions and missions and blahblahbabldioo – you have missed the point unless you the apply the Nutgrass Turbo.

It is only by deciding to DOMINATE – that the full power of strategy is able to be used.

Why nutgrass? Nutgrass is there to dominate. Everything it does is designed to ensure domination. It has these little “nuts” that it creates relentlessly. They are underground. If you pull this plant out – and miss just ONE little nut – it will come back at you. Again and again, until you give up.

Then – as well as these nuts – it has designed itself to quickly produce a missive number of seeds on a glorious stem. Hmm. Force Multiplier effect? Bring a second powerful tactic into your domination arseonal and you more than double your expansion power.

Lately I have been re-reading a lot of Deming. And thinking about processes and systems. And how there is a “code”, a set of programming under each of the experiences in our circumstances. And one of the key insights is that what happens at the beginning of a process – has a greater weight on the results. Deming said of systems to “define the first 15% of each level, 3 levels deep. Others say that this first 15% delivers up to 85% of the potential value of the sysem. I would love to see some data on this claim – but it seems a good theory to test the hell out of.

Let’s pretend just for now that the underlying programming that creates the success of your business – let’s call it your “strategic plan” – is turned on.

More soon.

Rugby League Teaches Tactics For Townsville Business Owners

Business is tough?  Borrow tactics from your favourite football code...

Townsville Business Rules for Tough Environment

Use Sports Wisdom To Dominate Markets...

Sport can be a wonderful teacher, and often games DO reflect our circumstances and rules.  First, let's think what happens when playing football on a nasty, cold, rainy field.  The ball is wet and slippery, hard to hold onto.  The ground is also hard to navigate with boots either slipping or bogging on the sometimes muddy turf.

There is no margin for error in the throwing or timing of a pass to your team, as this will lead to lost possession and a period of tough, draining defense.​

But there is an upside.

Both teams are playing the same conditions.  And it is here that tactical choices determine the winner in most cases.  You CAN still win at sport, and in business in tough conditions.

When playing rugby (of any kind) in challenging weather - what must you do?  And what does that mean to your business tactics?

1.  You must cherish possession of the ball.  Every pass must be secure.  Every hit up and run must be arranged and implemented to both gain ground AND retain possession.​

  • In your​ business the ball becomes your leads, prospects and existing customers.  In a tough business business environment where leads are fewer the value of prospects and existing customers is increased even more.  You cannot make a sale without a customer, just as you cannot score without possession of the ball.  In my experience, over 96% of businesses in Townsville do NOT keep stats on the source, conversion rates, then fist and repeat sale values of their leads, prospects and customers.  Similarly - top rugby league teams DO know their stats.  Every run is tracked, each pass mapped, each hand-off, every kick.   This pays off even more when conditions are tough.

2.  ​You must keep territory position in mind.  Play the game in your oppositions half, where an error from them has most benefit for you.  And a touch of genius or luck from your team rewards you most.  This means tactical kicking, but not predictable kicking.

  • ​Within your business, do you know where you have the advantage?  What products, services, or experiences to which of your target markets are where you can score?  Without this knowledge, businesses with strategy will chase after ANY opportunity with the same level of priority.   You will have heard the saying "Man who chases two rabbits has no dinner".  You must also ensure you choose niches/markets to dominate that have sufficient size to give your business decent returns.

3.  You must make best use of your assets.  Your big men can run hard at the line at angles that allow the conditions to make it harder to stop them.  And in ways that drain the energy of the opposing team.  Your play-makers must avoid becoming exhausted by the conditions, and set up others more than run themselves.  To do this, your team must be ORGANIZED and know what the plays and tactics for this game are.

  • The most glaring hole in most businesses armory is a lack of clarity and precision on WHAT they say to their leads and customers.  The majority have marketing that is so general that you could cross out your name and write your oppositions name on it.  And it would still be correct for them.  When your sales team or marketing material (your hard running players) do not have the strategic advantage of being unique or different or in some clear way a better choice for your prospects - you are not using them for maximum advantage.
  • This flows over into EVERY piece of marketing that you have (or should have) in place.  Every item either adds to or detracts from the power of what you communicate.  And HOW you deliver your message does matter - if it takes you 5 days to deliver a proposal (or quote!) - and you could do it even better in fewer days, you should.  If your website, FB, newsletters, lead magnets, autoresponders or other online assets are old and lame - or delivers the wrong or weak messages - you lose momentum.  

4.  Every advantage must be fully utilized.​  Half-gaps must be hit with full power and enthusiasm.  Extra effort for bursts of speed results in either line breaks or extra exhaustion of the opposition.  Your strong men must refuse to fall, every step counts.  Mental toughness must supplement physical conditioning.

  • ​Being organized means you know that not every marketing activity brings equal results.  Remember the 80/20 rule.  These days it is closer to 95/5.   Your strategic plan will help you identify, measure and then bring maximum force to your best marketing assets.  In military terms there is something called a "force multiplication".  It means that if you send troops in with superior weapons (like night vision in dark environments) - the same troops have a superior impact.   Given everything else being the same, the gladiator with the sharp sword will (on average) beat the one with the blunt sword.  This means giving attention to the QUALITY of forces, not just the QUANTITY.  Smaller but more sophisticated processes can deliver MORE POWER.
  • Send your troops into battle with SHARP, effective messages that are strategically designed to allow them to dominate your chosen markets.  In environments where business is tough - give your team both the best tools possible AND additional training on their use.  When was the last time you arranged sales or persuasion skills training?

​Your business CAN success in tough times.  Business is still there to be won, although you may have to evolve and adapt to become the team whose value overpowers the desperate competition.  First you must choose to accept there is a market for you that is worth dominating.   It is the same as choosing to play to your hardest on a sporting field - you must decide to win.  Or there is little hope of winning.  

That decision - for YOUR business to dominate - is the key strategic lever to you then defining your market, creating the processes and messages that will give you advantage, and then executing in a calm, organized and ruthless​ly focused program.

The Power of “Fractadoro” to Increase Your Life Mastery In Minutes… Part One

Well – the new year has begun again.  Like it did last year.  Following the same pattern.  And the pattern is the clue to the power contained in a new word I created just now in the attempt to get the concept clear enough in my own head to be able to share it with sane people.

That may be you – but it is not really me.  Yesterday I was perturbed when the hairdresser who had just cut my hair described the result as “respectable”.  What the hell is that?  My hair now deserves respect?  Perhaps it is common for people to have a goal appear respectable?

So – in the closing stages of 2016, there were a couple of different concepts about behaviour that were attempting to “mash” inside my mind.  I had been working on a project that trains people to be able to greatly improve their probability of setting goals and actually achieving them.

There is a missing component to almost all goal (or target or objective) creations.  Without knowing and applying this component within your goal setting process – you will likely have an almost perfect history of Goal NON-Achievement.  You may even have decided that goal setting does not work (which would be true for most people).

If you are a serial goal achiever you either are doing this component by luck, or you have been applying that fictional power created in the 19th Century – called “Willpower” to brutally pound your way through your action steps.

The 3 Main Ingredients Attempting to Blend Together:

  • Simplify
  • Fractal Theory
  • Habits of Success
  • Coherence

You may be wondering WHY this is important to anyone?  It is important because the mashing of these concepts will give you a clear, simple process you can apply to many different levels to take your goal achievement skills to a place where you laugh out loud at your previous attempts.

Over the centuries there has been a ton of metaphysics or religious symbolism that has touched on the process.  More recently the “Law of Attraction” magic was spread over the globe.  It has a great story.  And some people claim to have made it work for them.  Probably the same people who actually set goals and achieve them.  Certainly not the majority.  Or we would all have won the lottery and be perfect physical specimens.

The Bible has some very potent symbolism that carries a clue to what the LawofAttractioners missed.  And it has to do with the “Kingdom of Heaven”.  Yep – I said it.  You may not know that I am not religious at all.  There has been some great content created by the original authors of each religion – which was in stated symbolically – that has been converted by vested interests into multi-layered fiction.   In the Christian religion practically everything after 100 AD, is gibberish.  And much before then as well.

That is fodder for a different post.  The reason I raise the kingdom of heaven here and now is to do with the term “coherence”.  It is the meaning in physics that is relevant.  Google it if you want to go down a rabbit hole.  For now – just pretend that it means getting all the “waves” that you generate in your mind (as thoughts and feelings for example) to have the same wavelength, and to be travelling the same path.

If you spout out all kinds of different thoughts at once, and bounce all over the place from your business to your sex life to the weather to a barking dog to feeling hungry to feeling annoyed at feeling hungry because you are on special supplements – you have no coherence.  You are channel flicking.

Your ability to stay on one topic is minimal, and your mental power is diminished.  You have trouble making decisions because your thinking is handicapped.  You experience fear and probably have developed a habit or procrastinating or avoiding important actions.  And with each procrastination you reinforce that particular “habit” – until you are completely oblivious to what you are doing with your thoughts.

I will break this post into different segments as it is likely your ability to follow is already shaking.

Let’s tie it up a little for today.  The “Kingdom of Heaven” is the place INSIDE yourself where you have calmed your thoughts and thinking.  Usually entered via a meditation process or self hypnosis – you calm yourself physically and then mentally.  As you get closer and closer to the “KoH” your thoughts slow down, and you can observe them.  You realize that you are NOT thinking your thoughts – you are only observing them.

As you observe them – you can, if you choose, contemplate each thought, and then choose to keep it or let it go away.  Each thought (according to the theory – has an effect on the physical world – the basis of the Law of Attractionists).   You can see that even just slowing your thoughts and choosing to let them take root (or not) – will have a drastic affect on how you feel and act in the world.

Your stress levels drop because you are not in constant channel flicking mental mode.  And you can think for long enough to make decisions with confidence.  And your FEAR is reduced because you are not constantly in emergency mode.  You have time to respond to the world, and add your creation-ability to each event you experience instead of being in automatic mode.  (If you want to change the results you achieve in your life and business or career – this is where you must begin.  The same programming (the rules or habits in your head) as you used last year will give you the same results you got this year, and forever after barring accidents.

That is enough for today.  Your job is to visit the Kingdom of Heaven – the place where you can observe your thoughts and wonder where you are that you can do that.  Next we will see the fractal nature of this in your life – and experience how just changing thinking affects everything else.


Ps – the secret sauce of successful goal achievement can be turned into a mechanical process that will allow you to predictably hit your chosen targets.  Accessing the KoH (which has many other names) – makes the process much more SIMPLE and more enjoyable.








Basic Fractals For Profit

☁ Instant Improvement Tip ☁ November 2015

☛☛☛ Basic Fractals To Rock Your Business Life…

Sitting on a plane this week, some wave of bizarre-dom rolled in and I found myself in a discussion about fractals, strategic business development and the role of progesterone in slowing the aging process. Yep. And before your eyes glaze over and you slip into a coma – how this turns out may surprise you…

Usually I use “plane” time to smash some concepts together and get some different ideas. For some reason travelling at height softens my resistance to new thoughts. Anyway – the process is called “mashing” – and it is a bit like when musicians “mash” 2 or 3 different songs to make a new one…

So – there I was manically shuffling my index cards and making notes in my ideas books, and I notice the woman next me is kind of doing the same thing. That is different – hardly ever happens.

Conversation ensues and for some reason my mission of ‘making complex things simple to follow’ comes up while talking about her corporate strategic planning process.  She says “I hated physics at school and uni – fractals are wasted on me…”

A red flag to a bull perhaps – but fractals are intrinsically useful, and are about maths!

One way to understand part of fractals is that part of it is about positive feedback loops, that feed back on the new versions, over and over.  Eyes glazed over!

So – a long time ago, there was a slight indentation in some land in Nevada. Because of the indentation, when it rained water first sat in the indentation and then ran a little. The flow of the water caused the indentation to become a little deeper (positive feedback) – and because it was a little deeper, MORE water came into this gully. This extra water made the little gully deeper again – making it more attractive for more water to enter with the next rain. That is a positive feedback loop. And each rainfall  is called an “iteration”.

A fractal is simply a process that continually works again and again ON it’s output.  In this example the increasingly deeper gully – eventually became the Grand Canyon.

Oh – that kind of makes sense, she says.  Cool.

And then conversation moves to Deming ( you know – the statistician/consultant who helped Japan become a manufacturing superpower).  It moved to Deming because we spoke of processes and systems (fractal!), and Deming was HUGE on ensuring that the FIRST parts of the processes were correctly set up (to three levels deep).

Deming maintained that up to 85% of the value generated in a process was determined by the accurate and decisive planning of the first 15% of the process (again 3 levels deep).

For the Grand Canyon – right at the very beginning – the slope of the ground had to be right or there would be no positive feedback to feed the fractal.   If the slope was not set up properly – there would be no Grand Canyon like the current one.

This led to discussion about the general confusion in the world about the “missions, visions, values and so on” that must exist BEFORE an organization can generate an effective strategic plan.  Unless you know the purpose of a system – and what it will >>ideally<< produce – you cannot design the drive mechanisms that will create those outcomes.

In the corporate world the leaders often do not even have a common vocabulary – so they do not even have the same definitions of visions and mission statement.

As part of this discussion the term BHAG rose – which was new to her – but possibly might be the key to getting a far better result from her “Strategy Session” the next day.

A BHAG is a “Big Hairy Audacious Goal”.  The term was coined by Jim Collins – and in my planning process, the BHAG is a goal that would indicate HUGE levels of success in a timeframe 10 to 20 years out.  From your BHAG, you can then more effectively generate 3 to 5 year milestones, strategies, focus points and key numbers.  Then from your 3 -5 year clarity – you can complete your 1 year program of priorities.  And down the chain to your Quarterly priorities, key numbers and focus.

And only then can you generate weekly and daily schedules for each division or department or person that can guide them congruently and with inherent accountability.

This “plane” discussion happened only in a 40 minute period as we commuted from Mackay to Townsville – it was just a little dense and condensed!

And how did we get to progesterone?

Simple. We both had backgrounds in both science and business.  And the overlay of science (fractals, processes, positive feedback loops) made the insights to business far more simply explainable.  Our bodies are the result of the interaction of dozens of different systems – and the outcome is strongly affected by the environment the systems operate in.  Same as in business – which is why simple things like lean manufacturing and 5S can radically transform both the appearance of a business and its success levels.

Our bodies (both male and female) essentially have a balance of many different hormones.  Two of the most misunderstood are Estrogen and Progesterone.  Despite what you likely believe – these are not just “sex” hormones.  Male and female require both of them, and importantly they are ANTAGONISTIC.  This means they cancel out each others effects.

As we age, both male and female produce LESS progesterone.  This means we become ESTROGEN DOMINANT.  In men this means that not only do we get the inflammatory effects of too much estrogen (swelling, autoimmune disease), but we also get “man-boobs”.  PLUS – the excess estrogen stuffs up our also decreasing supply of testosterone – making us less manly!

In women, the estrogen dominance can have a lot of symptoms from menopausal to a wide variety of other inflammatory disease.

I mention this here because this post is about systems.  If a variable is wrong at the beginning of a process – it has massive effects on the outcomes.  And the outcomes then change the environment to allow the error to iterate repeatedly until all other systems must adapt to try to keep us (or our businesses) alive.

In our bodies, an estrogen dominance will result in us getting fat, our blood pressure goes up, our arteries get clogged, our limbs swelling, our brains become foggy, our energy systems function less efficiently which changes our chemical systems which feedback and affect our other hormones.   If we try to lose weight – we are trying to make alterations DOWNSTREAM of the unbalanced variable.  We can take blood pressure tablets – but we are DOWNSTREAM again.

In our businesses we can do some TV adverts to try to overcome falling sales, or renew our stationery and signage, or get some sales training or increase our adwords spending.  BUT – if the unbalanced variable is in your vision and mission statement not matching your environment – then all those changes are also DOWNSTREAM.

In essence, things that are at the beginning of a process that iterates are the difference between a little creek and the Grand Canyon.

I really do enjoy science and business MASH-UPs!!



Ps if you believe you have estrogen dominance – there are steps you can take.  One is to reduce your own production of estrogen – which is affected by your diet.  There other is to take supplemental progesterone.  This is for both men and women.  There is strong evidence that progesterone shortage in men may be a major factor in the epidemic of prostate misery that is sweeping the world.  Progesterone is cheap as it is not protected by patents – and can be bought over the counter as a skin cream.  Be sure to get your levels checked before you do anything )- just as you would review your business before making radical changes.)  When you change an environmental variable it has more fractal power!










Townsville Business Owners – Why Do 68% of Customers Leave You?

Attention Townsville Business Owners!

The American Society of Quality Control Says….

You may probably have heard of this study.  I have not been able to find the original source – but it has been on the internet since 1997 – so it must be true.  And it sounds plausible.

I know that the reasons that I often leave businesses or change suppliers here in Townsville with money still burning in my wallet- wanting to be spent – do match pretty well.

Here we go:

1. Customer was turned away by the indifferent attitude of a company employee (68 percent)

2. Customer was dissatisfied with the product (14 percent)

3. Customer was lured away by competition (9 percent)

4. Customer was influenced by a friend to go elsewhere (5 percent)

5. Customer moves away (3 percent)

6. Death of the customer (1 percent)

Customer Service Townsville

Perceived Indifference?

If you want to know how to minimise this expensive loss of customers from your business – you better sign up for the Marketing Bites Tips in the Blue Box on this page.


James Hooper

Ps Does perceived indifference exist in Townsville stores and businesses?  In your business?

Need Business Coaching?

The Best Share Advising Newsletter for Townsville Investors

Attention Townsville Investors – SMSF & Others

Over the last few months I have been testing the Trident Confidential Report.   Each Wednesday an email comes with a great review of what is happening in the markets around the world plus a listing of the the current recommended portfolio.

Last year (2009)  their returns were over 113%, and over 40% so far this year.  As you know – I have had a massive “SKEPTICAL” filter super glued to the inside of my eyelids for some time now.    While I do not reject many things outright – I “take them for checking”.

Townsville Investors Can Do Property or Shares or Both

In the last 4 months I have done the absolute minimum using the info in the weekly letter.  About 20 mins per week – but remember I am a fast reader.  The rules are simple – buy the shares suggested at below the prices suggested, set a stop loss sell order at certain % less than your buy price, and then when in profits have a trailing stop loss sell order.

That sounds a little complicated – but if you are serious about investing in shares – you need to educate on risk reduction using stop losses.  It is easy, and the Trident people have a great “Exactly How To Do It” manual.

So – Townsville investors, how have I done with the system?

As of today I am up 18.1% since May 2010 plus some dividends.  I think the Australian Market overall is about even over the same time.  This is buying only Australian stocks – and the return would have been higher if I have traded US as well.  Oh well.

I contacted Monika Ruoff at Trident this morning to find out the best way for Townsville investors to visit them.  Monika is the Marketing Manager and suggested that anyone who puts “hooper” in the comment box when you sign up will get an extra month added to their subscription.   (And yes – I will also get some extra time added on to my subscription for referring you to them.)  Regardless of whether you take the free month – I am impressed with Trident.

Before I give you the link to their site – let’s just go over the reason you are in business (and if you are not why you should be!)  The major purpose of your business in your wealth zone is to generate money for you to invest.  Nothing can beat the annual returns of a decently run business – but putting your money into assets that appreciate (and give you dividends) while you get depreciation benefits is in my opinion the most predictable way to wealth.

If your business is not making sufficient returns for you to be investing – then you may be missing something obvious – and you had better call me.  Business success is not about being bright or being lucky.  It is about doing at least the minimum of the right things.   There is a secret list of stuff that must be done – and it is hidden in about a zillion books and courses.  OK – I am kidding – it is not secret.

It is more like there was one week at school where the basics for business success were taught – the things that MUST get done for predictable success – and that one week was just before the holidays and no one paid attention.    The terrible statistics on business failure show that lack of basic education on business essentials is the KEY cause.  And that doing JUST ONE BUSINESS  COURSE OF ANY KIND or READING EVEN ONE BUSINESS BOOK decreases your chance of failure massively.  (from the Dunn & Bradstreet Study).

An obvious example is the absence of any kind of written cashflow forecasting tool in about 90% of small to medium businesses.  Get my version of a cashflow forecasting tool by subscribing to my newsletter right now if you dont have one.    And – if you dont have enough customers read this:  The Secret to Making a lot of money in business – PREDICTABLY.

Townsville Investors – Subscribe to This Investment Newsletter!

OK – Trident Confidential go to  Get the free Report on where you should be investing right now.  Or just subscribe.  It is $799 a year.  Obviously everything you do is at your own risk.  Of course it some cases not doing something has a bigger risk.   Get an extra month subscription by putting “hooper” in the comments box.


James Hooper

Townsville Investors

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