From the category archives:

Business Tips

Marketing Townsville

August 17, 2010

Marketing Townsville – Are You Wasting Your Yellow Pages Dollars? There is a fundamental that is often missed in local business marketing.. We can use the Townsville Yellow Pages as an example because the YP bees are buzzing again.  Your rep will be calling – asking you to DECIDE your investment for the book to [...]

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Why do all businesses need science more than they need attempted marketing genius?

August 13, 2010

One of my favourite stereotypes is the “Pony-tailed Advertising Genius”.   Back in the eighties and nineties when the big advertising agencies were pumping out the great jingles about margarine (you orta be congratulated) and football (up there cazaly, simply the best) and so on – the marketing types generally had pony tails, odd clothes, [...]

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What will you pay to buy a new customer?

August 12, 2010

Increasingly I am finding that as clients actually “get” the concept of lifetime value it completely changes the way they think about their marketing.   Over the next few articles I will focus on the detail that often helps the idea to “click” in business owner’s minds. Today lets talk about getting new customers – [...]

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Moses Did Not Deliver “The 10 Suggestions”!

February 6, 2010

I had a nice chuckle when reading a very different time management system, and came across this simple fact. Moses did not deliver the “10 Suggestions” or  the “10 Good Ideas”.  It was COMMANDMENTS. They were positioned as RULES, not general guidelines.  So in our businesses and in our lives – the message is that [...]

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Townsville Business Coach says ‘If you don’t have a plan – you will become part of someone else’s plan. And you may not like it…’

December 12, 2009

Townsville based business coach James Hooper says there are some simple models that, if followed, increase our chance of business success. These models range from the broad, attitudinal rules that guide our strategy down to the very specific ones that work to optimize our systems. An example of a broad model is the “Above the [...]

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