From the category archives:

Systems

Why do all businesses need science more than they need attempted marketing genius?

August 13, 2010

One of my favourite stereotypes is the “Pony-tailed Advertising Genius”.   Back in the eighties and nineties when the big advertising agencies were pumping out the great jingles about margarine (you orta be congratulated) and football (up there cazaly, simply the best) and so on – the marketing types generally had pony tails, odd clothes, [...]

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What will you pay to buy a new customer?

August 12, 2010

Increasingly I am finding that as clients actually “get” the concept of lifetime value it completely changes the way they think about their marketing.   Over the next few articles I will focus on the detail that often helps the idea to “click” in business owner’s minds. Today lets talk about getting new customers – [...]

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27 Words That Will Give You An Immediate Edge In Your Life…

May 14, 2010

There is a simple model – and you know that I am becoming an increasingly focused on models – that anyone can apply, starting right now, with no further discussion needed, to have a successful life. “Do the things you know will make your life better later.  You know the ones, the things that are [...]

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Trimtab this Part 2. Your probable constraint in your business, your life..Or

April 28, 2010

Some time ago an excellent Social Media Coach (Ben Croft) pointed out that my blogs tend to come in waves.  It seems this is not ideal for subscribers – who may not want several posts in a few days – and I briefly considered used a plug-in that drip feeds my articles.  Then I realized [...]

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Townsville Business Coach says ‘If you don’t have a plan – you will become part of someone else’s plan. And you may not like it…’

December 12, 2009

Townsville based business coach James Hooper says there are some simple models that, if followed, increase our chance of business success. These models range from the broad, attitudinal rules that guide our strategy down to the very specific ones that work to optimize our systems. An example of a broad model is the “Above the [...]

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