From the category archives:

Profit

Marketing Blitz Now On Until The End of September – Hang On to Your Hat…

August 19, 2010

Who Wants a Marketing Plan Right Now That Makes Targeted, Ready to Buy Prospects Call Your Phone? Lately I have felt like doing more marketing.  Not sure why – maybe it was being briefly lured into the marketing side of politics. So – what is YOUR marketing doing for you lately?   Do you have [...]

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Marketing Townsville

August 17, 2010

Marketing Townsville – Are You Wasting Your Yellow Pages Dollars? There is a fundamental that is often missed in local business marketing.. We can use the Townsville Yellow Pages as an example because the YP bees are buzzing again.  Your rep will be calling – asking you to DECIDE your investment for the book to [...]

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Why do all businesses need science more than they need attempted marketing genius?

August 13, 2010

One of my favourite stereotypes is the “Pony-tailed Advertising Genius”.   Back in the eighties and nineties when the big advertising agencies were pumping out the great jingles about margarine (you orta be congratulated) and football (up there cazaly, simply the best) and so on – the marketing types generally had pony tails, odd clothes, [...]

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What will you pay to buy a new customer?

August 12, 2010

Increasingly I am finding that as clients actually “get” the concept of lifetime value it completely changes the way they think about their marketing.   Over the next few articles I will focus on the detail that often helps the idea to “click” in business owner’s minds. Today lets talk about getting new customers – [...]

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27 Words That Will Give You An Immediate Edge In Your Life…

May 14, 2010

There is a simple model – and you know that I am becoming an increasingly focused on models – that anyone can apply, starting right now, with no further discussion needed, to have a successful life. “Do the things you know will make your life better later.  You know the ones, the things that are [...]

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Why Does the CEO of Google Have a Business Coach?

October 6, 2009

Business coach, life coach, executive coach, coach, accountability coach, whatever! If you have not watched the short video on the right from CEO of Google – have a quick look now. One of the most successful executives in our world has an opinion on coaching.  He mentions the top sporting people.  He mentions the benefits. [...]

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