From the category archives:

Marketing

Marketing Blitz Now On Until The End of September – Hang On to Your Hat…

August 19, 2010

Who Wants a Marketing Plan Right Now That Makes Targeted, Ready to Buy Prospects Call Your Phone? Lately I have felt like doing more marketing.  Not sure why – maybe it was being briefly lured into the marketing side of politics. So – what is YOUR marketing doing for you lately?   Do you have [...]

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Marketing Townsville

August 17, 2010

Marketing Townsville – Are You Wasting Your Yellow Pages Dollars? There is a fundamental that is often missed in local business marketing.. We can use the Townsville Yellow Pages as an example because the YP bees are buzzing again.  Your rep will be calling – asking you to DECIDE your investment for the book to [...]

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Why do all businesses need science more than they need attempted marketing genius?

August 13, 2010

One of my favourite stereotypes is the “Pony-tailed Advertising Genius”.   Back in the eighties and nineties when the big advertising agencies were pumping out the great jingles about margarine (you orta be congratulated) and football (up there cazaly, simply the best) and so on – the marketing types generally had pony tails, odd clothes, [...]

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What will you pay to buy a new customer?

August 12, 2010

Increasingly I am finding that as clients actually “get” the concept of lifetime value it completely changes the way they think about their marketing.   Over the next few articles I will focus on the detail that often helps the idea to “click” in business owner’s minds. Today lets talk about getting new customers – [...]

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Shorter Video of PM Julia Gillard Using Anchoring Gestures in Election Debate

August 1, 2010

Here is a shortened video (at the bottom of the post) without my preamble about what to look for.   This is one of the best real world examples of the use of anchoring in politics I have come across.     Just watching the video will give you a better understanding of anchoring. Remember [...]

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Townsville Builder Has Great Example of Guarantee

March 6, 2010

Townsville builder Brad Keir of  Keir Constructions has an excellent example of how to use a guarantee. His guarantee is “We guarantee to complete your home in 80 working days.”   If he doesn’t he will pay your rent or the equivalent.  To my knowledge no one else in Townsville as such a clear and [...]

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