by Business Coach James Hooper on 12/13/2011
Townsville Business & Internet Marketing News This sales letter produced sales for the Wall Street Journal for over 25 year. What lessons does it have for you and your business? Dear Reader: On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. they were very much alike, these [...]
by Business Coach James Hooper on 11/23/2011
Townsville Business & Internet Marketing NewsOne of my new favourite quotes came to me again this morning… It came while I was allowing myself to dawdle amongst what felt like a ton of “stuff” that was “having” to be “done”. W. Edwards Deming said “It is not necessary to change. Survival is not mandatory.” Bastard. [...]
by Business Coach James Hooper on 11/06/2011
Townsville Business & Internet Marketing NewsInternet Marketing for Townsville Businesses Over the last few months I have been reviewing and testing various internet marketing techniques and processes for “local” businesses. Most of the online presences of Townsville businesses have rather large gaps in them. The most obvious is the failure to get their businesses properly [...]
by Business Coach James Hooper on 10/23/2011
Townsville Business & Internet Marketing NewsGoogle Search Quality Rating Guidelines Download (Be Fast?) It is always interesting to watch the waves of hysteria that sweep across the web. Right now – anyone with even a vague interest in SEO and web development is searching for a copy of the Google Search Quality Rating Guidelines that [...]
by Business Coach James Hooper on 10/03/2011
Townsville Business & Internet Marketing NewsJust testing a new toy that makes a video pop out when a mouse moves over a keyword. Test keyword for video is . Hopefully a youtube video will load when you mouse over asthma. Ok – video not working try audio. James Tweet This PostTownsville Business Coaching
by Business Coach James Hooper on 09/05/2011
Townsville Business & Internet Marketing NewsHow To Use Imaginary Space Travel As Your Unlimited Source of Clarity & Motivation.. One of the traps of business, or any endeavor, is to keep focused solely on the “doings” that businesses need to get done. Our nature is get drawn into the stickiness of “concentration”. When you are [...]
by Business Coach James Hooper on 04/26/2011
Townsville Business & Internet Marketing NewsWeddings, Parties, Coronations? I had to chuckle a little at the spin coming from the press over the latest Newspoll showing there is a drop in support for moving Australia to a Republic. In case you have been living in a box with not TV, internet, radio or other media [...]
by Business Coach James Hooper on 04/15/2011
Townsville Business & Internet Marketing NewsHow fast will your business IT operations change in the next 2 years? About 30 years ago I was told about the “Innovation Life Cycle”. It was at Uni in a Marketing lecture, and the lecturer zoomed past it like a dragonfly passing a hungry frog. Today as I [...]
by Business Coach James Hooper on 04/13/2011
Townsville Business & Internet Marketing NewsTownsville Yellow Pages After my last posts about Sensis Yellow Pages Print Edition, one of the first things I did when the new books arrived this week was to look at the page number on the final advert in the new book – and compared it to last years. Last [...]
by Business Coach James Hooper on 04/05/2011
Townsville Business & Internet Marketing NewsWinston Churchill “…To every man there comes, that special moment when he will be tapped on the shoulder and offered the chance to do a special thing unique to him. What a tragedy if that moment finds him unprepared or unqualified for that work which could have been his finest [...]